When writing content for your website, it can be easy to get bogged down in search engine optimization (SEO), keyword phrases, long tail content, calls to action, internal linking, headers… yes, all of those things are important. And yes, there’s a lot to think about when writing content for your website. But there’s one thing that even Google says should take precedence when writing content for your website: your audience.
Defining your website audienceSo you want content that attracts the right audience? Well first, define that website audience. When it comes to writing for a website, you need to understand more than just basic marketing demographics.
Tips to help you define your website audience:
- Determine their comfort level online. Is your audience very Internet savvy or do they need a bit more guidance? Their familiarity with websites should guide how you write to them.
- Discover what else they like to do online. If your audience is full of Pinterest lovers, you should consider more visual content on your website. If your audience frequently reads news websites, you should consider formatting your page with easy to read headlines. Learn where your audience spends their time online and then look for styles to mimic on your own website.
- Learn what they want to do on your website. Remember, your website is not just an electronic brochure. Your website elicits action. And the more you know about what action your audience wants to take, the better you’ll be able to write content that meets their needs.
Learn more about building audience persona
Understanding your website audience will improve your SEOLet’s go straight to Google on this one. Their content guidelines include:
- Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
- Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
Tips to help improve SEO with content:
- Write unique content.
- Develop accurate, clear content that is of value to your audience.
- Make that content easy to read in a format that is attractive to your audience.
- Regularly update your content.
- Include the logical, common-sense terms that your audience uses when they are looking for your information.