Digital Marketing Posts

A strong headline makes a huge difference. It’s fair to say that if you don’t craft a compelling headline for your blog post, email campaign or web page – it won’t be read. Some studies say that 80% of people will read your headline but only 20% will continue reading the article. (Source: CopyBlogger) You […]

Blogging can be a great way to promote your company online, as we’ve discussed before, but it can also be a struggle. If you’re finding that your company blog isn’t achieving its goals, it might be time to re-evaluate your approach. There are certain elements that you can add to your blog to help transform it into […]

Using email marketing to promote your website can be a difficult task. Getting subscribers to not only open your emails, but to continue on to your website can feel impossible at times. Don’t worry. It’s not impossible! The following tips can help you fine-tune your email marketing efforts and keep your subscribers visiting your website. […]

As of January 2014, 74% of online adults are using social networks according to recent data from the Pew Internet Project. That’s a statistic that business owners can’t ignore; social networking has become a major factor in a company’s success. Websites and social media go hand-in-hand, and it’s important to consider how they can work together […]

One of the biggest mistakes website owners can make is to never update their content. While some static content is okay, it’s important to also include areas on your website that you can keep fresh and relevant to your audience. Consider some of these popular types of dynamic content: Blogs News/announcements Events Calls to action […]