Digital Marketing Posts

Every visitor to your website is a potential customer. However, if your website isn’t optimized to convert those potential customers, you might be losing out on valuable business. If you have a high amount of website traffic but aren’t getting many leads, you may need to rethink your conversion strategy. A website can start converting […]

Choosing an online marketing strategy that will help you stand out among the clutter is hard. Thankfully, one strategy has proven to be especially effective for today’s consumers: inbound marketing. Essentially inbound marketing focuses on attracting people to your website and converting them into customers through targeted content marketing. This article will take a closer […]

Mobile email use has been steadily increasing over the years. According to recent email statistics, mobile users account for almost half of email opens. However, many email campaigns are still not formatted to display properly on mobile devices. One way to maximize accessibility across a variety of devices and email clients is to make the switch […]

Writing for a website is different than writing for a hard copy marketing piece in many ways. A few of the things you have to consider are different types of calls to action, cross-linking, and keywords. And as any copywriter knows – there are three letters that loom large over any web copy: SEO. Search […]

Optimizing websites for mobile use is a key element of a successful web strategy. Special consideration should be given to mobile use throughout the website development process as the number of users accessing the web through mobile devices continues to grow. One approach to ensure that a website is properly optimized for mobile use is […]