Finishing a website redesign is a major milestone. Now that your new WordPress site is live, you may be wondering what the best practices are for website content updates. Just having this on your radar means you’re already ahead of the game.
In this post, I’ll share why post-launch work is crucial to maintaining your website as a dynamic hub for its target audience and provide you with some tips for proactive content maintenance that will make this process more efficient.
Video content used to be a nice-to-have addition to typical digital marketing plans, but this is changing, and it’s changing quickly, especially if you want to reach a younger audience.
Take TikTok. Nearly 34% of its U.S.-based users aged 25–34 spent 58 minutes a day watching videos on the app. Streamed video content viewership numbers are growing across the board, making them hard to ignore. So if you’re starting to dip your toes into regular digital video marketing production and distribution, you might be wondering what you can do to ensure these assets deliver measurable results.
If you’re a CMO or marketing director looking to avoid common strategic pitfalls as you begin to do more video digital advertising, this post is for you. In this article, two experts in digital video marketing—Tatum Hindman (TBH Creative’s founder and president) and Andy Mork (Mork Productions’ CEO)—identify the biggest reasons advertising videos fail and share solutions for what to do instead.
Back in the era of free AOL trial CDs and sluggish dial-up, making a new website required opening blank text files, writing up HTML line-by-line, and then FTP-ing your work to a web server. Fast forward 30 years to today, and most sites have content management systems (CMSs), like WordPress, that simplify routine maintenance tasks. […]
Blogs have been around for 30 years. Originally an online diary, the blog is now a professional tool for building brand awareness, converting leads, engaging customers, and increasing SEO results. Nine out of 10 content marketers rely on blogs, and more than two million blog entries are posted every day. Where do all of those […]
A robust healthcare content strategy is paramount for large healthcare organizations wanting to navigate the complexities of the healthcare industry.
If you are a marketing director or CMO of a healthcare organization, you have probably experienced the challenge of managing the shifting landscapes of healthcare marketing this year. With advancing technologies and evolving customer expectations on the horizon, 2024 promises more of the same.
A well-defined healthcare content strategy ensures that healthcare organizations disseminate accurate, timely, and relevant information to patients in the smartest and most effective ways possible.
We know how challenging it can be to create and execute digital healthcare marketing efforts that produce the desired outcome: attracting and retaining patients. So, we’ve written this blog for you. We aim to provide you with actionable insights and a patient engagement strategy that supports and elevates your healthcare content strategy.
