Content Strategy Posts

Back in the era of free AOL trial CDs and sluggish dial-up, making a new website required opening blank text files, writing up HTML line-by-line, and then FTP-ing your work to a web server. Fast forward 30 years to today, and most sites have content management systems (CMSs), like WordPress, that simplify routine maintenance tasks. […]

Blogs have been around for 30 years. Originally an online diary, the blog is now a professional tool for building brand awareness, converting leads, engaging customers, and increasing SEO results. Nine out of 10 content marketers rely on blogs, and more than two million blog entries are posted every day. Where do all of those […]

A robust healthcare content strategy is paramount for large healthcare organizations wanting to navigate the complexities of the healthcare industry.

If you are a marketing director or CMO of a healthcare organization, you have probably experienced the challenge of managing the shifting landscapes of healthcare marketing this year. With advancing technologies and evolving customer expectations on the horizon, 2024 promises more of the same.

A well-defined healthcare content strategy ensures that healthcare organizations disseminate accurate, timely, and relevant information to patients in the smartest and most effective ways possible.

We know how challenging it can be to create and execute digital healthcare marketing efforts that produce the desired outcome: attracting and retaining patients. So, we’ve written this blog for you. We aim to provide you with actionable insights and a patient engagement strategy that supports and elevates your healthcare content strategy.

Are our social media marketing strategies moving the needle? Are we gaining any new customers from our social channels? These are frequently asked by marketing leaders who need help to see the business value of social media.

While 75% of CMOs say they’re under increased pressure to “do more with less,” social media can be a great marketing channel to focus on. With the right approach, you can squeeze out more value from social and reach a wider audience for minimal investment.

We regularly hear from our partners that (while they understand the importance of consistently publishing relevant, SEO-friendly blog content) their team struggles to find the time. Fortunately, with a well-planned blog calendar—and a few of our trusty tips—you can save precious time and execute a more efficient and effective blogging strategy.

Keep reading for some time-saving hacks for planning and developing a content calendar that’s chock-full of great blog ideas that will make an impact on your business in 2024 and beyond.