![Group of people for marketing persona interviews](https://blog.tbhcreative.com/wp-content/uploads/marketing-persona-interviews.png)
So, you’ve got this amazing idea, right? It seemed flawless when you came up with it. But when you put it out there, how can you know for certain it will help you reach your business goals? When campaigns and projects fall short, it’s often because their creators overlooked a crucial factor: the needs of the target audience. Creativity alone won’t cut it when it comes to ensuring your efforts connect, resonate, and convert. That’s why marketing persona interviews play such a pivotal role in the creation of any strategic plan.