Analytics Posts

In this final installment in the Types of Website Traffic series, we’ll be looking at a third type of website traffic: referral traffic. Referral traffic comes in many forms and can help drive a wider variety of visitors to your website. This article will explain the importance of referral traffic and provide tips on how […]

In this second part of the Types of Website Traffic series, we are going to take an in-depth look at search traffic. Search traffic consists of two main categories: paid and organic. This article will explain the importance of search traffic, as well as ways you can increase the amount of visitors getting to your […]

How are people getting to your website? The answer to this question could help you improve your marketing strategy and increase your visibility on the web. Analyzing where your current website visitors are coming from will help you gain insight into where to focus your efforts for increasing website traffic. By using a service like […]

Every visitor to your website is a potential customer. However, if your website isn’t optimized to convert those potential customers, you might be losing out on valuable business. If you have a high amount of website traffic but aren’t getting many leads, you may need to rethink your conversion strategy. A website can start converting […]

So you have analytics set-up for your site – but now what? Consistently evaluating your analytics data will help you to better understand your website’s audience and adjust your marketing strategies and objectives as necessary. Analytics reports provide valuable insight into a website’s strengths and weaknesses, and can help you to pinpoint the areas on […]