Analytics Posts

We talk a lot about the importance of having an optimized digital marketing strategy, and today we are going to prove it. We’ve gathered a collection of facts and statistics from the past year to help illustrate just how crucial digital marketing is for today’s businesses. Enjoy. Internet advertising will make up nearly 25% of […]

In this final installment in the Types of Website Traffic series, we’ll be looking at a third type of website traffic: referral traffic. Referral traffic comes in many forms and can help drive a wider variety of visitors to your website. This article will explain the importance of referral traffic and provide tips on how […]

In this second part of the Types of Website Traffic series, we are going to take an in-depth look at search traffic. Search traffic consists of two main categories: paid and organic. This article will explain the importance of search traffic, as well as ways you can increase the amount of visitors getting to your […]

How are people getting to your website? The answer to this question could help you improve your marketing strategy and increase your visibility on the web. Analyzing where your current website visitors are coming from will help you gain insight into where to focus your efforts for increasing website traffic. By using a service like […]

Every visitor to your website is a potential customer. However, if your website isn’t optimized to convert those potential customers, you might be losing out on valuable business. If you have a high amount of website traffic but aren’t getting many leads, you may need to rethink your conversion strategy. A website can start converting […]