Analytics Posts

In the early stages of a website design project with our clients, we prepare a Foundations Document. This document helps a take a long, hard look at what their website is currently doing (baselines) and what needs to change to better support their business (goals). Since there is so much data available about website performance, […]

Are you using tracking codes on your website? If so, great! Tracking activity on your website is a great way to collect information about your users, analyze performance, and find areas for improvement. This type of data is essential to developing an effective digital marketing strategy. One way to simplify tracking data on your website […]

A lot of work goes into redesigning or creating a new website. Site architecture, content, photos, calls to action, wireframe layouts, design elements… there’s definitely a sense of satisfaction when all of those pieces come together to present your organization in a whole new light. As a savvy marketer knows, however, that work is just […]

After all the time and effort that goes into creating a website, finally launching it is an exciting moment! However, it’s important to remember that the work doesn’t stop there. You need an effective strategy in place in order to attract visitors to your website and increase engagement once your website is live. The following […]

Do you have analytics set up on your website? If not, you should! Services like Google Analytics provide useful information about your audience and how they are interacting with your content. You can then use this data to improve your website and determine what’s working best for your business. While getting Google Analytics certified, I […]