Since COVID-19 first popped on the radar, hospital marketing teams learned a lot. Professionals quickly learned how to adapt and roll with the new “norm”—including the need to build more patient-centric digital experiences. Healthcare marketing researchers found that 51% of patients prefer a digital connection for five fundamental interactions: scheduling an appointment, filling out forms, […]
You’re here because your business is growing and changing, but you need effective medical marketing to acquire the new patients you structured your practice to help. Your healthcare service has massive value to offer the community, but you don’t know how to craft or carry that message in an efficient, compelling way. Plus, digital tools […]
COVID has accelerated the use of telehealth, making a full-service medical marketing agency crucial for any medical provider’s growth. According to an Insider Intelligence report, over 83 million U.S. adults will turn to telehealth services in 2022, choosing providers with the best, most user-friendly online messaging. If you want your medical practice to stand out […]
Great patient marketing puts the patient experience at the core of your strategy. Every healthcare marketing tactic and campaign you run should take patient needs into account, first and foremost. People want to take a proactive role in their healthcare decisions in today’s consumer-driven world. Unfortunately, 49% of people report wishing their digital patient experience […]
Creating and executing a great healthcare marketing plan is key to attracting and engaging your patients. Healthcare organizations used to rely on word-of-mouth to attract new patients or customers. But today, the experience a potential patient has with your healthcare business most often starts online, where they’re researching you and your competitors to decide on where to […]
