If you answer yes to any of the following questions, it might be time for you to update your healthcare marketing guide: If you answered yes to any of the questions above, you may be missing out on the power of digital marketing using patient resources, like guides. Consider this underperforming asset an opportunity. You are […]
About 84% of people get health information from the internet, and 37% use health-related apps, according to a 2020 peer-reviewed study. That’s why it’s vital to make your medical practice’s communications mobile-friendly. Developing a healthcare mobile marketing strategy keeps your medical practice within reach of your next patient’s search for care. In 2021, 66% of […]
Nearly 25% of Americans have limited or low health literacy. Medical marketers must choose healthcare marketing words that distill complex information to an audience that doesn’t always understand the terms. Success can lead to better health outcomes, but it requires communications expertise in both marketing and healthcare. Working with an agency adept at healthcare marketing is worth the investment. […]
Nearly 89% of patients (pdf) drive an average of 8.6 miles to see their doctors. These regional healthcare marketing numbers tell us two things: Healthcare providers will have the most success marketing their services and treatments to patients who live nearby, but how do you choose a marketing partner who’s clued into your regional healthcare market? In this guide, […]
Are you someone who knows great marketing, leads teams well, and loves a challenge? If so, you may have what it takes to become a healthcare marketing specialist. Healthcare marketing specialists lead targeted, omnichannel projects to help patients find the care they need. Read on to learn more about what it takes to succeed as a […]
