Service marketing in the healthcare industry is a way for practices to distinguish themselves and offer prospects a clear, customized path to wellness. Patients want better healthcare, but every option looks the same. Medical providers want to attract the right patients but are swamped by a massive influx of healthcare needs, especially post-pandemic. Targeting existing […]
The future of healthcare is digital: 76% of patients plan to use telehealth this year and 75% of medical consumers want a more customized experience. Medical practices need healthcare marketing solutions that keep pace with patient demands. The healthcare industry is on the frontlines of a world adapting to COVID, big data, and personalization. Keep […]
A marketing return on investment (ROI) holds healthcare marketing teams accountable to their goals and budgets. Tracking your healthcare marketing ROI is difficult, but dissecting the nuance is worth the effort. In this article, we’ll break down the benefits of measuring your healthcare marketing ROI, the metrics you should pay attention to, and how you […]
Healthcare brand marketing nurtures the relationships between healthcare organizations and their consumers. Branding is a marketing strategy that elevates the brand as a whole, promoting its healthcare services as evidence of the brand’s personality. But do patients really care about a medical practice’s “personality”? Over 56% of customers remain loyal to brands that “get them,” […]
The healthcare industry has experienced the most dramatic, immediate, and long-term pandemic impacts. Current healthcare marketing statistics form a complex roadmap out of the chaos, and leaders need to understand the data to steer public health in the right direction. Whether you’re a healthcare marketer, medical provider, or pharmaceutical researcher, the information in this article […]
