Posts by Tatum Hindman

Tatum Hindman

About the author | Tatum Hindman

Tatum is the president of TBH Creative and is responsible for building long-term client relationships. She enjoys the strategy behind web design and collaborating with clients to define and execute online marketing goals. She likes to blog about hot topics in web design and digital marketing, as well as share tips for strengthening your online presence.

Put patients first: A roadmap to relationship marketing in healthcare

dad with his daughter in a doctor's office

Relationship marketing in healthcare is fundamental to building patient trust. By the time a new patient checks in, they’ve read Google reviews about your practice and watched a playlist of YouTube videos about their condition. What patients come to experience for themselves is your brand’s promise in action. Patient-centric digital marketing uses technology to bridge […]

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Case study: Enhancing the user experience with a redesigned B2B marketing website

desktop view of lushin homepage

Client: Lushin Successful B2B businesses require excellent marketing skills to thrive in the marketplace. If your marketing strategy doesn’t cover the basics, like having an intuitive B2B marketing website, you could be stunting your business’s growth. Lushin, a sales force development company, needed help updating its website design to create general brand uniformity, improve user […]

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Healthcare marketing and branding: why it’s vital in a highly-competitive industry

IHTSC homepage on desktop

Healthcare marketing and branding are very important in a post-pandemic world. Healthcare providers are competing not only with competitors but also with the patient’s last best experience. There’s a greater emphasis on building relationships founded on trust and accountability. If your healthcare organization promises to deliver a certain patient experience, you must be able to […]

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