Posts by Kayleigh Circle

Kayleigh Circle

About the author | Kayleigh Circle

Kayleigh is a web developer at TBH Creative, specializing in front-end development. She likes to blog about a variety of web design topics, including design tips, the latest trends in the industry, and how to make your website more successful.

SEO and accessibility: Why both are critical for website success

illustration of image with code and alt text showing seo and accessibility

Did you know prioritizing SEO and accessibility together can lead to a better-performing website? Many elements that improve a site’s accessibility—like alternative text for images and clear site navigation—also boost rankings.  That said, the reverse is also true.  Accessibility errors and poorly implemented SEO are also things that can make your website harder for users, […]

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Link accessibility: How to make your links and buttons more user-friendly

Web icon for links

Links are arguably the most important part of the web. Without links, we couldn’t navigate a website and access content properly. This makes it especially important to consider the accessibility of links and buttons when building a website. The Web Content Accessibility Guidelines (WCAG) include multiple requirements regarding link accessibility, both explicitly and indirectly. There […]

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Finding an InVision alternative: Top tools for website prototyping and design feedback

invision alternatives

InVision, a platform that offers design management and prototyping tools, has announced that it’s shutting down its design collaboration services at the end of 2024. In addition to that function, many web designers also use InVision as a design presentation tool for streamlined collaboration and gathering feedback from stakeholders.

With the tool’s sunsetting date quickly approaching, now is the time to find a replacement if you use InVision.

To help with your search for a new solution, we’ve curated a list of ten InVision alternatives that can help fill the void. These tools we recommend offer a range of features for website prototyping and design presentation.

But first, for those who are new to website prototyping, let’s take a look at why prototypes are beneficial to the design review process and what to consider when choosing a prototyping tool.

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The current state of HIPAA-compliant website analytics in healthcare marketing

hipaa-compliant website analytics

If you do any work associated with websites or marketing in the healthcare industry, you’ve likely heard about the bulletin released in December 2022 by the Office for Civil Rights (OCR) at the U.S. Department of Health and Human Services (HHS), which addressed the use of tracking technologies on websites that require HIPAA compliance.

This new guidance makes it clear that using healthcare marketing tracking technologies (such as Google Analytics or the Meta Pixel) on a healthcare website constitutes a HIPAA violation due to their collection of protected health information (PHI).

This has caused a good deal of chaos for healthcare entities trying to collect data in a HIPAA-compliant way, as some methods previously thought to be acceptable would be in violation under this interpretation. It’s left many marketers and website owners confused and wondering: Is there such a thing as

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Accessible UX design: avoid accessibility woes by choosing the right design patterns

accessible UX design

Design patterns play a key role in user experience (UX) design. Website layouts that use consistent, standard elements from page to page help users find the information they need more quickly, which helps increase engagement and overall satisfaction.

However, when it comes to accessible UX design you can’t always rely on popular design patterns, as many of them pose accessibility challenges. When determining which components and patterns to use on your website, don’t reuse something just because it’s common across the websites you visit—consider if it truly meets the needs of all users.

To help you get started in evaluating accessibility in UX design, let’s take a look at some common design patterns to be cautious of when designing an accessible website.

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