The history of healthcare marketing goes back a long time but some modern strategies can be traced back to the 1970s, when practices, insurance providers, and pharmaceutical products began vying in earnest for market share in this increasingly competitive sector. Sounds familiar, right? Today, highly-effective healthcare marketing is a critical component of growing, sustainable, and […]
There are a lot of factors that go into Google page one ranking. To help your website show up higher in search engine results, you need to understand the basics of search engine optimization and how Google works so you can do to improve your chances of edging out the competition. To help you get to the top […]
Building a website that features helpful resources is good (and it will help you attract new customers), but running a site with useful assets that are organized using a content hub strategy will give you an even better ROI. This of it this way: Creating a content hub without a solid strategy is like going on a road trip […]
If you’re seeing a sudden drop in your website’s search engine ranking, it may be due to a common SEO issue called keyword cannibalization. But what is keyword cannibalization, and how do you fix it? This post breaks down what cannibalization of keywords is and why it matters. Keep reading to discover how to identify and solve this […]
Did you know that only 26% of hospitals actively share content on social media, even though most patients and doctors say that social media has shaped how they seek and provide medical services? With social usage continuing to trend upwards, it’s critical for every business in the medical industry to have a clear strategy for social media marketing healthcare services, […]
