Last week at a small conference in Chicago, I was part of a panel discussion about tools and techniques for effectively using social media. The discussion covered tangible basics, including recommended tools for efficiency like TweetDeck and HootSuite, but the panel also delved into actual how-to advice for those in attendance who were just starting […]
With over 500 million users, Facebook offers invaluable opportunities for companies to engage with their potential and loyal customers through pages. Though more than 70% of small businesses use Facebook (a 20% increase over last year), most still struggle to find different ways to take advantage of their social media presence beyond reinforcing branding and […]
What do the social media teams who work at Papa Johns, the Los Angeles Times, and Facebook have in common? Like me, they rely on HootSuite, a popular client, to help schedule their microblogging and monitor brand-related chatter. When the helpful browser-based tool went down last week because Amazon Web Services‘ cloud crashed, many were […]
