Videos don’t have to feature cute hugging cats or giggling babies in order to go viral. If you know your niche and your brand, you can make a clever video that will be popular with your audience. For inspiration view these examples of recent, popular YouTube videos made by staff at universities for their niche […]
Posts by Joy Olivia Miller
It’s getting close to your launch deadline. Lorem ipsum placeholder text that filled out the wireframes and comps are the only content in your CMS. You don’t have a copywriter, but you have a tentative plan to convert some old brochures’ text to create web content. We’ve all been there. Your new website is up […]
Earlier this month Google announced several exciting updates to Google Analytics to help you optimize your website. Optimized websites have better user experiences and reduce operating costs. Now, fast performing websites also do better in Google’s search rankings. Google Analytics new set of tools help you measure how you’re doing. To get started and find […]
Last week at a small conference in Chicago, I was part of a panel discussion about tools and techniques for effectively using social media. The discussion covered tangible basics, including recommended tools for efficiency like TweetDeck and HootSuite, but the panel also delved into actual how-to advice for those in attendance who were just starting […]
With over 500 million users, Facebook offers invaluable opportunities for companies to engage with their potential and loyal customers through pages. Though more than 70% of small businesses use Facebook (a 20% increase over last year), most still struggle to find different ways to take advantage of their social media presence beyond reinforcing branding and […]
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