Earlier this week we posted an overview of some of the many ways that companies and organizations are using holiday- and seasonal-themes to engage their fans on Facebook. Today, we’re profiling Target’s strategic Facebook efforts in-depth. The social media team at Target does a creative job leveraging holidays and contests as part of their web […]
Posts by Joy Olivia Miller
Smart businesses are making mobile a crucial part of their web marketing strategy. According to a recent Pew Research Center study, the year 2015 is when mobile will overtake desktop. This means businesses and organizations have about three years (or less depending on their industry and audience) to get their mobile strategy together—or, get left […]
2012 was a summer for firsts. Ebooks outsold hardcovers for the first time, and TBH Creative took on its first official ebook project in August when we helped a California-based client publish a special collection of fifty ebooks. As tablets and e-reader devices continue to grow in popularity, most ebook formats offer a convenient and […]
Many people building websites have big problems with their content. It’s a nearly universal problem, and it’s enormously complicated. Content is hard. Content piles up. Content is messy. People are still learning about it and figuring out what fixes the content problem. If you’re just beginning to learn about content strategy, the best place to […]
An inbox might announce “You’ve got mail!” but that alert doesn’t always mean what’s inside is worth opening. When you’re developing your e-mail marketing strategy, make sure your communications are as relevant as possible to your customers. By adding value and strategically focusing marketing, your communications won’t be branded as spam. Here are some ways […]
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