2012 was a summer for firsts. Ebooks outsold hardcovers for the first time, and TBH Creative took on its first official ebook project in August when we helped a California-based client publish a special collection of fifty ebooks. As tablets and e-reader devices continue to grow in popularity, most ebook formats offer a convenient and […]
Many people building websites have big problems with their content. It’s a nearly universal problem, and it’s enormously complicated. Content is hard. Content piles up. Content is messy. People are still learning about it and figuring out what fixes the content problem. If you’re just beginning to learn about content strategy, the best place to […]
An inbox might announce “You’ve got mail!” but that alert doesn’t always mean what’s inside is worth opening. When you’re developing your e-mail marketing strategy, make sure your communications are as relevant as possible to your customers. By adding value and strategically focusing marketing, your communications won’t be branded as spam. Here are some ways […]
When it comes to incorporating multimedia into your website, most people start with reliable methods like video and slideshows, but adding audio clips and podcast series are other interactive ways to add extra value for your customers when appropriate.
For the uninitiated, Pinterest—at first glance—can seem like a simple place for pretty things. It’s definitely a good resource for a new recipe or kitchen renovation idea, but if used strategically, it can also be part of a business’s strategic social media marketing plan to raise brand awareness. Pinterest is a free, visual bookmarking service […]
