Posts by Ed Illig

Ed Illig

About the author | Ed Illig

Ed writes on the importance of brand design, brand experience, and consumer engagement as business assets. And how creating, sustaining, and leveraging that brand equity advances stakeholder value for any organization.

11 healthcare marketing buzzwords to stop using (and what to say instead)

photo of a healthcare marketing specialist removing buzzwords from a campaign

Buzzwords are not unlike eating too many carbs, they vibrate for a moment but offer little substance over time. That truth applies to all communications and marketing, particularly when it comes to healthcare marketing buzzwords. Like other highly-regulated industries looking to reach general consumer populations, healthcare marketing requires clarity and simplicity. Buzzwords can feel hip, current, […]

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Top medical website design tips that deliver results … and happy patients

an agency considers top medical website design tips when planning a new healthcare site

In this article, we reveal our top medical website design tips and explore what that means for your healthcare organization, hospital, or healthcare practice. Keep reading to see how proper healthcare website design can help drive results and deliver patients. Top tips on how to improve medical website design Below, we’ve broken down some of the essential […]

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10 key strategies for customer journey mapping

Customer website journey mapping example

To create a website that your customers actually enjoy using, you need to spend some time thinking about your users and figuring out how, when, and why they use your site. In this article, you’ll learn how to use customer journey mapping to make a plan and get 10 key planning strategies to consider before […]

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