Are account-based marketing tactics right for your organization? Account-based marketing, or ABM, is a B2B marketing methodology and practice. ABM requires and enables sales and marketing teams to work in sync to land high-value, key accounts. ABM is not new. It borrows heavily from concepts like Peppers and Rogers’ one-to-one marketing strategy that date back […]
A successfully established brand strategy not only informs your marketing and other communication efforts but also enhances audience appeal, employee engagement, and your organization’s actual value and equity in the marketplace. In this article, we’ll look at the key components of how a solid brand strategy ties to your organization’s tangible market value. What is […]
To create a website that your customers actually enjoy using, you need to spend some time thinking about your users and figuring out how, when, and why they use your site. In this article, you’ll learn how to use customer journey mapping to make a plan and get 10 key planning strategies to consider before […]
