Posts by Ed Illig

Ed Illig

About the author | Ed Illig

Ed writes on the importance of brand design, brand experience, and consumer engagement as business assets. And how creating, sustaining, and leveraging that brand equity advances stakeholder value for any organization.

10 key strategies for customer journey mapping

To create a website that your customers actually enjoy using, you need to spend some time thinking about your users and figuring out how, when, and why they use your site. In this article, you’ll learn how to use customer journey mapping to make a plan and get 10 key planning strategies to consider before […]

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