Welcome to the second post in our series on brand architecture models. This article will explore the first of several foundational models: the branded house (or core brand).
Get answers to what it is and why it matters. Future articles will delve into everything you need to know about other models:
House of brand
Endorser brand
Source and hybrid brands
Did you miss our introduction to this series? Check it out by visiting “Brand Architecture Models: An Introduction, Thoughts, and Perspectives.”
Welcome to the first post in our series about brand architecture models. This article explains what they are and why they matter. In addition, it includes constructs and visuals to help you establish a proper brand hierarchy that aligns with business objectives and informs future extensions of your brand.
Buzzwords are not unlike eating too many carbs, they vibrate for a moment but offer little substance over time. That truth applies to all communications and marketing, particularly when it comes to healthcare marketing buzzwords. Like other highly-regulated industries looking to reach general consumer populations, healthcare marketing requires clarity and simplicity. Buzzwords can feel hip, […]
In this article, we reveal our top medical website design tips and explore what that means for your healthcare organization, hospital, or healthcare practice. Keep reading to see how proper healthcare website design can help drive results and deliver patients. Top tips on how to improve medical website design Below, we’ve broken down some of […]
Are account-based marketing tactics right for your organization? Account-based marketing, or ABM, is a B2B marketing methodology and practice. ABM requires and enables sales and marketing teams to work in sync to land high-value, key accounts. ABM is not new. It borrows heavily from concepts like Peppers and Rogers’ one-to-one marketing strategy that date back […]
