Buzzwords are not unlike eating too many carbs, they vibrate for a moment but offer little substance over time. That truth applies to all communications and marketing, particularly when it comes to healthcare marketing buzzwords. Like other highly-regulated industries looking to reach general consumer populations, healthcare marketing requires clarity and simplicity. Buzzwords can feel hip, […]
In this article, we reveal our top medical website design tips and explore what that means for your healthcare organization, hospital, or healthcare practice. Keep reading to see how proper healthcare website design can help drive results and deliver patients. Top tips on how to improve medical website design Below, we’ve broken down some of […]
Are account-based marketing tactics right for your organization? Account-based marketing, or ABM, is a B2B marketing methodology and practice. ABM requires and enables sales and marketing teams to work in sync to land high-value, key accounts. ABM is not new. It borrows heavily from concepts like Peppers and Rogers’ one-to-one marketing strategy that date back […]
A successfully established brand strategy not only informs your marketing and other communication efforts but also enhances audience appeal, employee engagement, and your organization’s actual value and equity in the marketplace. In this article, we’ll look at the key components of how a solid brand strategy ties to your organization’s tangible market value. What is […]
To create a website that your customers actually enjoy using, you need to spend some time thinking about your users and figuring out how, when, and why they use your site. In this article, you’ll learn how to use customer journey mapping to make a plan and get 10 key planning strategies to consider before […]