For CMOs and marketing leaders who need a site redesign but don’t have the time or expertise to tackle the multi-faceted project without help, partnering with a healthcare website design company might be the best solution.
However, deciding which firm to work with should be carefully considered based on your goals and needs. Not all web design companies are the same. For healthcare sites especially, it’s critical to work with experienced experts who understand accessibility basics, how to integrate patient portal and bill pay tools, build HIPAA-compliant forms, and more—all while providing an exceptional (and secure) user experience.
Well-designed, easy-to-use websites aren’t just a nice-to-have marketing asset anymore. Today, it’s absolutely necessary for hospitals and healthcare organizations to stay competitive in the healthcare market. A user-friendly website improves patient satisfaction and facilitates better patient engagement. Consider these findings from a recent study:
- 94% of patients cited easy navigation as a website’s most important feature
- 83% valued the importance of a beautiful design
- 61% said they often visit two provider webpages before making care decisions
Read on to learn what to look for when choosing a healthcare website design company so you can feel more confident about deciding who to work with on this vital marketing project.
Expertise in healthcare website design
A great potential partner for your project should know the best practices of healthcare site creation from A to Z. Before reaching out, do your homework to learn who might be a good fit. Some things to check out about any healthcare website design company you might want to work with include:
- Information about past projects
- Reviews and client feedback
- Case studies
Information about past projects
Examine the healthcare website design company’s portfolio of previous projects to see the quality and variety of their work. Look for successful outcomes in similar industries or project types.
Reviews and client feedback
Read testimonials and reviews—especially on third-party directory sites—to get insights into each company’s professionalism and client satisfaction.
Case studies
Review case studies that showcase the healthcare website design company’s process, challenges faced, and measurable results achieved.
These research results will show you, not just tell you, about each healthcare website design company contender’s capabilities, process, and effectiveness, allowing you to make a more informed decision about which to contact.
Compliance and security understanding
A healthcare website design company must be knowledgeable of healthcare website compliance standards and have a thorough understanding of ADA compliance to ensure accessibility for all patients, including those with disabilities. This involves creating a user-friendly interface that meets the Web Content Accessibility Guidelines (WCAG).
The company must be well-versed in HIPAA-compliant website analytics, design, and development to protect patient data and ensure privacy. This includes implementing secure data storage and transmission practices.
A healthcare website design company must understand security needs to protect your private data (and the data of your patients). Robust cybersecurity protocols aren’t optional; they’re necessary to safeguard sensitive information against breaches and cyberattacks.
Integrations and advanced features capabilities
A healthcare website design company must be proficient in integrating EHR with healthcare websites. This helps ensure patients can easily access their health records through the portal while keeping everything private.
They should also be able to set up user-friendly online scheduling and bill payment features and have the know-how to help you create pathways through your redesigned site to key offerings, like telehealth and remote consultation services, so patients always have quick and easy access to top needs.
For example, TBH Creative worked with OrthoVirginia on their website redesign, making it more functional, user-friendly, and accessible for patients.
Excellence in design and user experience
A great healthcare website design company knows how to seamlessly blend design and user experience. They understand that creating an interface that’s both easy to use and visually appealing involves many elements, from writing clear labels to writing clean, efficient code.
A healthcare web design agency also ensures that your experience on the website is smooth and enjoyable, no matter what device you’re using or how strong your internet signal is. They avoid creating sites that take too long to load, especially on slower connections.
Furthermore, a custom-designed website can significantly benefit your healthcare organization or hospital if your market is competitive.
Best-in-class support and ongoing maintenance
When choosing a healthcare website design company, focus your search on one that prioritizes customer service, best-in-class support, and reliable, ongoing maintenance.
Look for a company that can provide regular, proactive updates that will keep your website current and running smoothly.
Expertise is also important here. A healthcare website design company with healthcare experience will be aware of and quick to implement any compliance updates your website needs, no matter how the legal or regulatory landscape shifts.
A reliable company usually has many long-term partnerships, which is why this can be a great sign of consistency and excellence in providing continuous support and improvements.
The right healthcare website design company sets you up for success
When choosing a healthcare website design company, look for experts in website design who can create visually appealing and functional sites.
Ensure they understand website security and compliance, which are crucial for protecting data and meeting regulations.
Check if they can seamlessly integrate advanced features, enhancing your site’s capabilities. They should also excel at user experience, making your site easy to navigate and engaging.
Lastly, prioritize a company that offers best-in-class support and ongoing maintenance, ensuring your site remains secure, updated, and optimized for success.
Choose a partner with over 20 years of experience
TBH Creative is a top healthcare website design firm specializing in fast, friendly healthcare site redesigns since 2004. We pull it all together strategically—ensuring that each client’s updated site syncs up with its branding, paid ads, inbound marketing, reporting, and more—to maximize results.
Our experts have successfully helped hospitals and healthcare organizations redesign and revamp complex websites. We’d love the opportunity to help you with your next healthcare website redesign project.
Ready to get started? Contact us today, and let’s schedule a time to talk.
