Resources for 2025 Digital Marketing Planning

Repeating past mistakes is a choice, right? Use the insights we learned in 2024 to refine and finalize your 2025 digital marketing planning.

We can’t wait to see what the new year will bring. In fact, we’ve already started exploring what’s next, including top web design trends for 2025. Ready to level up your marketing efforts this year? Keep reading to see which articles our readers found most useful for top tips to help you make the most of your upcoming campaigns and projects.

2024’s most popular digital marketing articles, by topic

10. Paid ad strategy
9. Digital marketing
8. Email marketing
7. Social media strategy
6. Digital marketing planning
5. Content marketing
4. Web development
3. Healthcare marketing
2. Web design
1. Branding

10. Paid ad strategy

Why it stood out: This article demystifies what it takes to run RSAs, explains their benefits (and how they’re different from ESAs with examples), and provides specific tips you can use to enhance your Google advertising campaigns.

9. Digital marketing

What sets it apart: If you’ve been curious about using AI but weren’t sure where to start, this resource is just what you need. It includes insights on which tools you can use to do a wide variety of mundane marketing tasks so you have more time for creative and strategic thinking.

Honorable mention: Curious about more ways to use technology solutions to enhance campaign work? Check out this other popular 2024 post about QR codes and marketing.

8. Email marketing

Why you’ll want to read it: Tired of email campaigns that fall flat? Take your email marketing strategy to the next level with this article’s advice on how to create emails that actually get opened, read, and clicked.

Honorable mentions: With its high ROI, it’s not surprising that our blog’s readers loved posts about email marketing efforts, and two other popular 2024 articles provided ideas for growing your email list and info on healthcare email marketing best practices.

Why it’s worth your time: If social media feels like a chore without payoff, you might be doing it wrong. This article is jam-packed with steps to boost social engagement and build brand awareness via different social channels.

Honorable mention: Work in healthcare? Take a look at our popular social media strategy post that includes two checklists for creating the best Facebook ads for healthcare organizations and hospitals.

6. Digital marketing planning

What made it a hit: It’s a straightforward guide with practical tips on running a successful marketing kick-off meeting, covering exactly what happens, why they’re important, and who should attend.

5. Content marketing

What makes it a must-read: Staying on top of search engine optimization (SEO) updates can feel overwhelming. This concise list of common mistakes helps simplify the process, giving you the insights needed to ensure your link-building efforts effectively improve your rankings.

Honorable mentions: Whether you’re developing blog content, or sharing marketing videos, the creation of content is one of the most time-consuming aspects of marketing. The battle of “quality vs. quantity” in content creation is keeping readers on the lookout for any edge they can get when it comes to everything from gated content to SEO for patient acquisition.

4. Web development

Why you should give it a read: This article appeals to anyone who wants to make every touchpoint with customers as strong as possible. It’s not just for website developers aiming to stay current with the Web Content Accessibility Guidelines (WCAG). This popular article outlines key criteria and provides best practices for improving link accessibility to help you enhance usability and build more inclusive websites.

Honorable mention: Don’t make the mistake of ignoring usability and only prioritizing optimization tricks to try and boost your Google ranking over usability. You’ll get a lot further by addressing both SEO and accessibility. This post explains how they can work together to improve a site’s performance.

3. Healthcare marketing

What makes it worth exploring: This post simplifies robust healthcare marketing strategies into two essential pillars for creating valuable content. It also outlines key factors to consider when developing effective and engaging healthcare content.

Honorable mentions: We learned a lot last year from our experience working with several healthcare partners, and these are the other posts from 2024 that our readers found most valuable:

2. Web design

Why you might find it valuable: The design collaboration tool InVision dominated the design world at once, so the announcement of its shutdown by the end of 2024 surprised many users. If you haven’t yet found a replacement for design prototyping, check out this article on other collaboration and presentation tools.

1. Branding

Why you’ll want to check it out: The endorser brand architecture model is used by big names such as Honda, 3M, Johnson & Johnson, and Courtyard by Marriott. This article is a must-read for those exploring ways to strengthen their brand identity while leveraging an established parent brand for credibility and support.

Honorable mentions: Don’t miss the post on source and hybrid models to see if that might be a better fit for your brand. If you’re looking for a simpler approach to improving your branding, try starting with techniques to customize stock to match existing brand identity assets.

Looking back on 2024

A new year is always a time of reflection. Lately, though, we haven’t just been thinking about the past year.

Since we’re celebrating two decades as a company, our team has had a lot of fun taking a big-picture look back at how far we’ve come since 2004, putting our thoughts and findings together (along with some fun surprises like team trivia and a video of our founder and president Tatum Hindman sharing her thoughts on what’s next) into a 20th-anniversary company microsite.

We hope you’ll check it out. Thanks for being part of our journey.

Planning for 2025?

If you’re feeling stuck as you tackle your 2025 marketing plans or are thinking about refreshing your website or branding, TBH Creative can help.

With two decades of experience delivering results for our clients, we’re ready to partner with you to achieve your goals for the year ahead. Let’s discuss your 2025 marketing goals.

Make sure your 2025 digital marketing planning includes insights from our best posts from last year