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Why kick-off meetings are crucial to the web design process

Why kick-off meetings are crucial to the web design process
So you've signed on with a company to build your website, and you're ready to get the ball rolling—where do you start? Here at TBH Creative, a website kick-off meeting is the first step in every project. A kick-off meeting, also referred to as a discovery meeting or a planning session, serves a variety of purposes and it is crucial to the web strategy and planning phase.

Let's take a closer look at what a kick-off meeting entails, and why it's so important to the web design process.

Google Search Mobile Update: 3 things you need to know

Last week on April 21st, Google released a new algorithm that is designed to reward mobile-friendly web pages - called "Mobilegeddon". Google has decided that they want to give better usability to mobile device users when they make a Google search. Google doesn't usually announce ahead of time about an algorithm change but this time they gave website operators and owners two months to make their websites mobile friendly.

If your business website is still not mobile friendly today, beyond having better general usability, this change is another big reason to consider upgrade as soon as possible.

Read more to find out the three things you need to know about this search rank update.

Speed up the web development process by creating your own framework

Front-end frameworks like Bootstrap or Foundation are popular for a reason: they can help to significantly speed up the web development process, streamlining the repetitive beginning steps of starting a new website and creating its base styles. However, sometimes these frameworks just don't meet the particular demands of a project, and you find yourself taking up valuable time customizing a framework to your needs. If this is the case, it might be time for you to consider creating your own framework.

In this article, we will take a look at the potential benefits of developing your own custom framework, as well as how to get started.

Web design trends: Creative website navigation

Website navigation design has seen a variety of trends over the years, from mega-menus to fixed menus to off-screen menus. One web design trend that's been on the rise lately is creative website navigation design. Providing a unique navigation experience is one way to improve the overall user experience on your website and successfully guide users to important content.

Check out the following websites that break away from the norm with their unusual navigation designs.

Three ways Google Drive can help your project succeed

If you've been through a website design or redesign project you know that it includes a lot of information sharing. Site maps, wireframes, design compositions, content drafts, photos, logo files... there are a lot of pieces that need to be pulled together to build a website. It's all too easy for something important to fall through the cracks or for someone to miss an email. Sometimes it's even hard to keep up with the latest update - how many of you have spent valuable time working through the wrong version of a draft and found yourself doing the work all over again?

Here at TBH Creative, we are always looking for more efficient ways to help a team work together. We know there are a number of sophisticated tools in the marketplace but the learning curve on those can be pretty steep. We want a project sharing tool that is easy for our clients to use and we've found Google Drive fits our needs well.

Read on to learn more about how TBH Creative uses this tool with our clients. We've included a few tips to help people new to Google Drive become more comfortable with it by answering the following questions.
  • What is Google Drive? 
  • Why does TBH Creative use it on projects? 
  • How can Google Drive move your project forward more efficiently? 

Web Redesign Case Study: Indigo BioAutomation

Indigo BioAutomation selected TBH Creative to professionally redesign their existing website and increase their conversions by creating a better digital communication tool to promote their software. Their current site had accurate information but was not performing well enough and had never had a professional design. They knew there was more potential to gain business through their website through improved graphics, stronger content, and more functionality including integration with Hubspot for increased lead generation.
Indigo BioAutomation New Website 2015
Visit the new and improved Indigo BioAutomation website

6 quick tips on how to get more email subscribers

We've previously talked about the benefits of email marketing and how it can be used to promote your website, but there's one major hurdle you have to get through when starting out: getting people to subscribe. Luckily, there are many quick and easy ways to grow your email subscriber list.

In this article, you'll learn six quick tips for how to better promote your email marketing efforts and get more subscribers in no time.

Web Redesign Case Study: Imaging Office Systems

TBH Creative first worked with Imaging Office Systems to redesign their website back in 2010. The focus at that time was educating their audience on the depth and breadth of their services. The website was deep in content with lengthy descriptions of process and benefits. This year’s redesign had a much different goal in mind: to clearly describe how their work helps their clients and to do so in a much more concise and user-focused presentation. They wanted to deliver their message with fewer words, more graphics and make better use of video on the website.

Check out the all new Imaging Office Systems

“Imaging Office Systems came to us with a distinct challenge.” notes TBH Creative President & Founder, Tatum Hindman. "They knew their current site wasn't working as well as it had in the past as a communication tool and they knew they wanted big changes but they didn't have a clear idea of where to take it." TBH Creative spent a lot of time with Imaging Office Systems to prioritize key issues, look at other websites and hone in on the key elements that would guide this redesign. Looking back on the strategic process, Tatum comments “With our long-term working relationship, we were able to easily identify places where we could add value and build on progress we’d made over the years. We helped Imaging Office Systems develop a clear vision and we were excited to bring that vision to life with strong visuals, clear content, and dynamic videos."

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