Why kick-off meetings are crucial to the web design process

Why kick-off meetings are crucial to the web design process
So you’ve signed on with a company to build your website, and you’re ready to get the ball rolling—where do you start? Here at TBH Creative, a website kick-off meeting is the first step in every project. A kick-off meeting, also referred to as a discovery meeting or a planning session, serves a variety of purposes and it is crucial to the web strategy and planning phase.

Let’s take a closer look at what a kick-off meeting entails, and why it’s so important to the web design process.

What is a kick-off meeting?

For TBH Creative, a website kick-off meeting involves representatives from both our team and your team. It serves as a starting point in the strategy and planning phase of the web design process. It gives us a chance to meet face-to-face with everyone that will be involved in the project and starts conversations that will be important throughout the design and development of your website.

Why are kick-off meetings important?

Kick-off meetings are essential to a project for many reasons:
  • It sets the tone for the project and gets everyone on the same page before moving on.
  • It allows us to explain our process, as well as set expectations and guidelines for the project.
  • It provides an opportunity for us to develop a deeper understanding of your company.
  • It allows us to better define the requirements and needs for your project.
  • It helps to ensure everyone is prepared for the next steps in the process.

What should be covered in a kick-off meeting?

While the discussion in a kick-off meeting is tailored towards the client and their project needs, the agenda generally follows this basic format:
  1. Introductions: Who will you be working with? What are the responsibilities of each team member?
  2. Company background: What’s your company’s background? What does your company do?
  3. Explanation of design and development process.
  4. Goals and objectives: What do you want to achieve with your website?
  5. Audience personas: Who is your target audience? What are their unique needs?
  6. Discover and brainstorming: What should the structure of your website be? What functionality might you need? What assets do you have available? What content will need created?
  7. Design review: What websites do you like? What is the competition doing?
  8. Next steps: Where do we go from here? What will the schedule be?
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Tatum Hindman

About the author | Tatum Hindman

Tatum is the president of TBH Creative and is responsible for building long-term client relationships. She enjoys the strategy behind web design and collaborating with clients to define and execute online marketing goals. She likes to blog about hot topics in web design and digital marketing, as well as share tips for strengthening your online presence.

View more posts by Tatum Hindman

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