Month: July 2013 Posts

Four useful strategies for handling online reviews

Social media can be a blessing and a curse. Its blessing is that it can provide inexpensive consumer research because your customer is right there. Plus, it can provide free advertising for a job well done from people “just like us,” not some super model with gorgeous hair who says she uses Brand X shampoo (yeah […]

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The value of the meta tag to your website

Once upon an Internet, meta tags were very important tools to help make sure a website was found by search engines. Today, the tags don’t serve much of a Search Engine Optimization (SEO) purpose but they still have an important place in website strategy. When your site is found in a search engine, the meta […]

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