Perspective, tips, and insight

Articles to help you improve your digital marketing

Social Media & Your Business: Pinterest

This month, I am writing a series of blog posts on social media and your business.

Pinterest is one of the newest social media websites. The popularity of Pinterest has grown quickly. Pinterest is very different than any of the other social media sites. Users create pin boards to keep track of everything from inspirations to products that they "pin," or bookmark. Pinterest can be great for advertising services and products, strengthening branding, and driving traffic to your website.

Tips to keep in mind when starting an e-mail marketing

An inbox might announce "You've got mail!" but that alert doesn't always mean what's inside is worth opening.

When you're developing your e-mail marketing strategy, make sure your communications are as relevant as possible to your customers. By adding value and strategically focusing marketing, your communications won't be branded as spam.

Social Media & Your Business: Google+

This month, I am writing a series of blog posts on social media and your business.

Google+ isn't as widely used as Facebook and Twitter, but it has some noteworthy benefits for small businesses. There is a direct connection between Google+ and Google Search: having a Google Page will directly increase your rankings on Google. Google+ also has professional features and helps to secure your business' identity.

Social Media & Your Business

During the next month, I will be creating a series of blog posts about social media and the positives and negatives for your business. Social media is a great way to advertise and make your business more personable. Growing rapidly throughout the past five years, social media has become an everyday habit for some people (just like drinking their morning coffee). Social media is easy to update and reaches a large amount of people in real time.

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