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Articles to help you improve your digital marketing

Four Must-Haves for E-Newsletters

Looking for ideas on how to stand-out in your customers' inboxes? Want to know how to make the most of your email marketing, increase your open rate and clicks, and lower unsubcribes?

Review our checklist of four must-haves for all e-newsletters to amplify your messaging and get a greater ROI.

Strategically Social: & Pinterest

Strategically Social: & Pinterest
Facebook, Twitter, and YouTube. Most of the time when companies and organizations think about diving into social networking as part of their online marketing strategy, it's these three big names that often come up first.

"Strategically Social" is TBH Creative's new series of reoccurring social media case studies. We'll look at groups successfully implementing smart social technology strategies in unique ways. Though some ventures into social media fail—like Mashable being banned from using question-and-answer website Quora, we're going to highlight success stories.

Adding value to your website with video tutorials

People connect to people. It's why simple instructional videos for everything from how to put your hair up in a messy bun to how to change a bicycle tire are so popular.

What's your expertise? Identify the areas where you are a pro and create video tutorials to drive traffic to your website and engage your audience. Well-done video tutorials strengthen personal connections by providing useful information and training. Unlike sales pitch videos, helpful video tutorials connect you and your company—as an authoritative, friendly mentor—to your clients and customers informally.

When planning videos and developing scripts, identify what topics are of the most interest to your audience. A good starting point for this brainstorming is to review your FAQ and consult customer service staff. Thorough preparations and attention to details pay off. Good advance planning will help you appear calm on camera. Keep the medium in mind, though, and plan each video to focus on one key lesson. To keep your audience's attention, try to limit each tutorial's run-time to between three to seven minutes, any longer and your video becomes more of a lecture than a quick guide.

The same rules for making a good news report apply for developing your video tutorial. Journalist Donna Davis gives her seven hints for using powerful storytelling in videos. For more advice read xTrain teacher Jeremy Vest's tips for making video tutorials.

Google's +1 button: What you should know about the latest in social search

Google's +1 button
Last Wednesday Google launched its version of Facebook "like" button. Called the +1 button, this new guide to help you self-curate richer, more relevant content based on recommendations from friends, family, and colleagues. The idea is that users will "+1" something as an instant, online endorsement if a link is worth checking out.

You may have already noticed these public stamps of approval peppering your Google search results. Some websites, including industry leader Mashable, have incorporated Google's +1 button onto its stories.

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