Improved sales support through updated website.
Website featuresEmphasis on manufacturing process: Through both design and content, the new websites clearly illustrate that Aircom can work with companies through the entire manufacturing process from design to distribution.
- The menu highlights the process in a different way than the other menu items.
- The home page walks the user through each step in the manufacturing process sequentially.
- Each process page follows a similar design and content format with calls to action leading to the next step in the process.
Using design to reinforce a high tech image“It’s fun to go in with basically a blank slate on a redesign project,” notes TBH Creative President Tatum Hindman. “The Aircom and Medivative teams were great to work with because they were open to new ways of presenting information and a design that reflects today’s modern industry of manufacturing.” Working together, we took the new design and found ways to make every part of it communicate their high tech industry:
- Adding short video clips to show manufacturing services in action
- Subtle motion throughout the site to continually give the impression of advanced technology in action
- Modern design style with bold colors and shapes
- Parallax photos and looping background video images
- Pulling it all together for a modern approach on any size device
From the detail in the original proposal to project tracking and finally launch, TBH was very thorough, professional and easy to work with. Our business is pretty complicated and hard for those not in our industry to understand. Having said that, TBH picked up what we wanted to communicate very quickly. The final product not only met but exceeded our expectations.
~Greg Lyon, Executive Vice President
Possible updatesEvery website is more successful when it is monitored and adjusted to continually meet its audience needs. TBH Creative has ‘phase 2’ ideas for Aircom to further expand their website and digital marketing impact. Project strategist, Tatum Hindman says, “We hope to work with the Aircom team to expand the presentation of their wide range of experience with full case studies, add more videos, and increase lead traffic and lead conversions from the new website.”
About Aircom Manufacturing and Medivative Technologies
Medivative Technologies, a wholly owned subsidiary of Aircom Manufacturing, is a contract manufacturing company focused on the medical device industry.