Web design trends we’ll see more of in 2015
Responsive design
More users are choosing to browse the web on a mobile device than ever before, making it even more crucial for businesses to maintain a mobile web presence. Responsive design has now become a standard for modern websites and continues to be a viable mobile solution.
Jump In for Healthy Kids uses responsive design to provide a successful user experience to mobile visitors.
Typography
We continue to see websites that place a strong emphasis on typography. The increased popularity and quality of services like TypeKit and Google Fonts makes it simple to implement more interesting font choices on a website. Using custom fonts can help give your website more personality and improve the overall design.
The Talk PR website uses strong typography as the primary design element on its homepage.
Hero photos
Hero sections with large, high quality photos have remained a strong trend throughout 2014, and they don’t seem to be going away anytime soon. This design technique provides a strong visual to easily grab attention and engage visitors.
The Logansport Memorial Hospital website uses strong photos to capture attention.
Video backgrounds
Hero sections with looping video backgrounds have become an increasingly popular attention-grabber for websites as well. Using videos as a design element helps to make a website more interactive, and can make a stronger statement than a static photo.
The Google Hangouts website uses a video background on its homepage.
Scrolling
The concept of “above the fold” continues to be less of an issue, as websites that require scrolling are more popular than ever. With large text and large photos becoming more common, websites are focusing on engaging visitors and trusting that they will scroll for the information they want.
The Tinke website embraces scrolling with large graphics and engaging animations.
Storytelling
More and more businesses are understanding the importance of creating better, meaningful content. Storytelling is a great way to do that, and is becoming a popular content marketing strategy. Storytelling aims to elicit emotion in visitors and to engage them in your brand, whether through videos, photos, social media, or other methods.
The Megan S. Ott Foundation engages in storytelling across its website through videos and recipient stories.
Illustrations
Custom illustrations and infographics have become popular design elements for websites. Illustrations are a great alternative to photos and can help your website stand out.
The Art to Remember website uses custom illustration to engage visitors.
