TipsThese mega drop down menus are great for menus with more than two levels. When you have more than two levels, the user can get confused and sometimes lost. I have experienced this before on a few websites (*cough* Bed Bath and Beyond). You finally get to the option you want in the 3rd level, slightly move your mouse, and the menu disappears and you have to start from the beginning. This is so frustrating and not to mention, annoying. These mega drop down menus will solve that problem.
There are several different ways to use mega drop down menus:
- organizing pages by section
- organizing blog posts by category/topic
- displaying contact forms or other modules
- extra call to action space
- and more (possibilities are almost endless)
Another important tip is to keep mega drop down menus simple. It can be very easy to get carried away with them. Remember, we are trying to confuse the user less, not more.
ExamplesThere are several examples of mega drop down menus on the Internet. I picked a few of them to showcase. Each one has a different way of displaying their menu information.
Starbucks Coffee Company uses a mega drop down menu with several CTAs (Call to Actions). They made good use of their space: there is one on the bottom, and two on the right. Great work, Starbucks!
|Starbucks Coffee Company’s homepage. View the site.|
Verizon Wireless uses a very clean and simple approach for their mega drop down menu. It is very clean and organized. They draw attention to the “sign in/register” button for the CTA. They don’t need any graphics to get the user’s attention in this situation.
|Verizon Wireless’ homepage. View the site.|
FedEx included beautiful graphics in their mega drop down menu. Their sections are also clear and organized. The graphics also help to break up the text.
|FedEx’s homepage. View the site.|
TBH Creative ExampleTBH Creative included a mega drop down menu for The Christ Hospital’s The Lindner Research Center research options for clinical trials and publications. Providing up-to-date clinical trial information was the purpose of the website, so we wanted to visually highlight this section and make it very easy to find information quickly.
|The Lindner Center’s homepage. View the site.|