Case study: healthcare web development for Northpoint Pediatrics

We launched a new website for Northpoint Pediatrics today, and you can view it at

TBH Creative was responsible for interface and homepage redesign around a pre-developed content management system, Expression Engine. TBH Creative worked with the application to upgrade the website performance and we continue to assist with further additions and custom needs.

Northpoint Pediatrics’ homepage. The homepage features a rotation of events and news across the top, and a slider bar to highlight their physician videos as well as three areas of important topics above the fold.

One of Northpoint Pediatrics’ interior pages. The upgraded interface is clean and simple. There were significant healthcare web development and usability improvements in the navigation structure, active states, and use of white space as well as special attention on specific landing pages. We also designed a new “big footer” that incorporates location info and quick links on every page.

It has been a pleasure working with TBH Creative. They have worked closely with us to give our website a fresh new look with increased functionality. TBH is detailed-oriented, conscientious, and an excellent listener and communicator. I highly recommend TBH as a trusted web strategist.—Linda Kortanek, executive director

About Northpoint Pediatrics

Northpoint Pediatrics’ mission is to make a difference every day in the lives of children and their parents by giving quality healthcare and helpful advice. Celebrating 23 years of caring for kids, Northpoint Pediatrics has three convenient offices, all located in the northeast quadrant of Indianapolis, Indiana. The Northpoint team consists of nine pediatricians and a skilled team of nurse practitioners, nurses, front office assistants and patient account professionals.

TBH Creative

About the author | TBH Creative

TBH Creative is an Indianapolis-based web design and marketing company. Our services include web strategy & planning, website design and development, inbound marketing, SEO, branding, graphic design, and marketing reporting.

Since 2004, TBH Creative has worked with hundreds of companies in a wide range of industries, including healthcare, finance, and service. We specialize in developing complex, enterprise-level websites that convert.

We believe in clear communication, high standards of excellence, and beating deadlines. But beyond those ideals, what really drives the heart of our business is your business. We take pride in helping our clients achieve more with digital marketing and web design than they ever thought possible.

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