Social Media & Your Business

During the next month, I will be creating a series of blog posts about social media and the positives and negatives for your business. Social media is a great way to advertise and make your business more personable. Growing rapidly throughout the past five years, social media has become an everyday habit for some people (just like drinking their morning coffee). Social media is easy to update and reaches a large amount of people in real time.

Below are five different social media sites I will be discussing:

1. Facebook

Facebook has several different features businesses can use. Facebook Pages allows users to “like” the business and get real time updates. Facebook Groups is nice for collaboration between coworkers, user groups, and more. Facebook is currently the most common social media site businesses use.

2. Twitter

Twitter is useful for networking with other professionals and businesses as well as customers. Advertising with Twitter also brings more traffic to your business’ website. Twitter breaks the distanced corporate image and makes communicating with customers easy.

3. Google+

Google+ isn’t as widely used as Facebook and Twitter, but it also has some major benefits for small businesses. There is a direct connection between Google+ and Google Search: having a Google Page will directly increase your rankings on Google. Google+ also has professional features and helps to secure your business’ identity.

4. Pinterest

Pinterest is the newest social media site. The popularity of Pinterest has been growing at a quick pace. Pinterest is very different than any of the other social media sites. There are pin boards where users can “pin” anything from inspiration to products they like. Pinterest is great for advertising services and products, which in return gets more traffic to your website.

5. Blogger (or any other sort of blog)

Blogs are a great way for businesses to increase search ranking. They also engage your audience and keep you on your toes with what’s new in the industry. Customers are always interested in the newest products and keeping up with the latest trends.

TBH Creative

About the author | TBH Creative

TBH Creative is an award-winning marketing company specializing in web design/development, digital strategy, inbound marketing, and reporting. Since 2004, we’ve built multi-dimensional digital marketing campaigns and complex, enterprise-level websites for clients in a wide range of industries.

We believe in communicating clearly, delivering excellence, and beating deadlines. But beyond those ideals, what really drives the heart of our business is your business—helping our clients achieve more with comprehensive digital marketing and web design.

Our Indianapolis web design company is WBE-certified in the state of Indiana and the city of Indianapolis, and we’re also a Hubspot-certified inbound marketing agency.

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