Starting a new podcast takes a lot of work. After you picked a theme, chose a name, designed a logo, bought gear, found hosting, set up distribution accounts, and created a calendar of show ideas, you might think you’re all set, but have you built a home for your show online yet? These podcast website examples will give you ideas on making a site that will help you stand out from the competition.
Read on to learn which 12 features are must-haves on all of the best websites for podcasts.
What you need to know when building a website for your podcast
New podcast listeners often start with what’s the most popular and stalwarts like This American Life, Serial, or RadioLab.
These shows are admired and stand the test of time because of ace production values and great storytelling. But, their attention to detail doesn’t stop just with what they put on tape. The best of the best also produce great podcast websites to support their shows.
When you are new to the podcasting medium, you don’t have word-of-mouth marketing working for you yet like more successful shows. One often-overlooked way to jumpstart reputation-building and establish legitimacy is to support your new show with a well-designed website with compelling content.
All of the most outstanding podcast website examples are feature many of the same qualities found on any good site, e.g.,:
- They are fast
- They track usage with stats
- They include simple navigation options
- They are mobile-friendly
- They are secure and protect users
- They are backed up regularly
- They have a good search tool
Beyond those essentials, here are other specific tips you might want to keep in mind when creating designs for your podcast website. These features will enhance your show’s site and guide you in developing the most meaningful supporting content so that you can attract new listeners and make your devoted audience even more engaged.
What every excellent podcast website needs
Description of your show
The funny thing about show names and taglines is that they don’t always actually really tell users what your show is about—and that’s okay … as long as you have a good description of your show (which is easy to find) as part of your podcast website. It might seem obvious to you what your show is about, but it doesn’t hurt to include a succinct description for prospective listeners—think two-sentence elevator pitch—as part of your podcast website’s about section.
Rough Draft’s pithy synopsis is front-and-center on Reza Aslan’s photography-driven podcast landing page.
Call Your Girlfriend
Call Your Girlfriend hosts’ simple description of their show is “a podcast for long-distance besties everywhere,” but—on the podcast website’s about page you can find more specific information about what you can expect if you tune in to an episode.
Host information (and guest bios)
Listening to a podcast can be an intimate experience. As part of your podcast website, introduce the people behind the voices by providing bona fides and fun facts about people who are part of your show.
The Trials of Frank Carson
The LA Times includes a short bio and photo of Christopher Goffard, the journalist who hosts their podcast The Trials of Frank Carson, as part of their podcast website.
“Having a podcast is a fabulous excuse to interview fascinating people. … It creates an asset, one that people can engage with for years to come.”
Creating an FAQs page on your podcast website to answer frequently asked questions is a great way to improve the overall user experience. They can also tell search engines more about your area of expertise if you optimize its content using a fitting keyword target.
You Must Remember This
The show You Must Remember This features a comprehensive FAQ as a central component of their podcast website’s content. Each question is set off by helpful website header tags to make the long page easier for busy users to scan and find the information they need.
Transcripts are SEO gold because they can extend your reach. Including them as part of your podcast website helps search engines properly index each episode of your show, which may help elevate your show’s potential visibility on search engine results pages.
IBJI’s OrthoInform naturally incorporates each episode’s transcript as part of each individual installment’s landing page design—without disrupting the overall flow and usability of the layout.
Email opt-in lists or newsletters are an easy yet powerful way to keep in touch with casual listeners (or convince them to subscribe to your podcast through their favorite app). Add a space on your website to encourage users to sign up for your email alerts about your podcast programming and announcements about other marketing communications. You might even try to entice people to sign up with a teaser subheading, like “Don’t miss an episode.”
WNYC’s Radiolab uses a clean, easy-to-use newsletter sign-up form to grow its email list. The show’s simple opt-in form is positioned prominently on the homepage, right after the promo for the latest episode of their show.
Reveal’s podcast email newsletter sign-up CTA box also gives the show’s listeners ways to turn on push notifications through their preferred podcast streaming apps.
Give your listeners multiple ways to stream episodes of your show. Hosting services like Libsyn, Simplecast, SoundCloud, and Spreaker include embeddable players with their service.
Additionally, almost all distributors (e.g., Apple Podcasts, Google Podcasts, Spotify, Pandora, Amazon Music, and Stitcher) provide embeddable players.
The Washington Post’s Post Reports makes listening to their podcast effortless for users by embedding player for each episode alongside its title and synopsis.
UChicago’s Big Brains podcast inserts a Simplecast player on each episode page so any website visitor can start listening—without delay—from their podcast website.
How can listeners reach out? What about potential advertisers? Remember to include contact information—or at least a contact form—so that people have a way to reach you.
Zen Parenting Radio
The Zen Parenting Radio podcast makes sending a note easy. Their personalized contact form even includes on-brand helper text (“Send a message to Cathy+Todd”) in the open field for the main message.
Social sharing tools
Free advertising is a good thing. Make it easy for your listeners to share their favorite episodes with their network in one click with social sharing buttons embedded on the episode write-ups on your podcast website.
Gimlet’s Crime Show podcast puts sharing tools in a prominent spot in each episode’s hero banner area so that they aren’t missed by users.
When creating art to promote your show on your podcast website, remember to customize your graphics for sharing on your show’s podcast channels, too. Song Exploder does a fantastic job of making the most of its custom episode artwork by creating attractive pieces that listeners will want to reshare to help promote the show.
Make it easy for your listeners. By providing a link to the RSS feed for your show as part of your website, you give users the option of subscribing so they can skip searching for new content and hear the latest episodes as soon as they are released.
Through the Cracks
WMAU’s Through the Cracks podcast incorporates their RSS feed link centrally as part of their helpful ways-to-listen sidebar navigation panel.
Though your description of each installation will tell listeners what your latest show is about, your title should clearly give users an idea, too, when they browse episode listings on your podcast website. For consistency, don’t forget to up your professionalism by establishing a repeatable format for your titles, too.
On the podcast website for Office Ladies, hosts (and former Office co-stars) Jenna Fischer and Angela Kinsey tip off listeners to the focus of each installment by incorporating the original TV show’s title as part of every new podcast episode’s title.
You have a nice logo and avatar, but have you established brand identity styles beyond those starter assets? Complete the branding process. Don’t forget to think through little things, like how supporting art for each episode should look.
Ezra Klein Show
The NYTimes’ Ezra Klein Show uses brand colors and templates to create harmony in its episodes listing page.
You Got This
The podcast You Got This keeps its episode art simple. To make each episode’s art feel like it’s part of the same show, the YGT designer uses variations of a type-based layout and palette of harmonious brand colors to highlight each installment’s main theme.
Does your podcast cover topics of interest to audiences who speak different languages? Consider publishing episodes—including descriptions and show notes—in all appropriate languages.
Anything for Selena
WBUR’s Anything for Selena produces each episode in English and Spanish audio. The show’s creators also publish descriptions in both languages on their podcast website to ensure they reach the greatest number of people in their target audiences.
Why create a podcast website
There are a lot of ways you can spend money to promote your show. You can run Google paid ads, organize social media contests, try influencer marketing, and more. Before you go too far with those digital marketing efforts, don’t forget that every podcast needs a strong foundation in the form of a well-done site.
Use the 12 tips in this blog post and take inspiration from these 17 podcast website examples to boost show awareness, elevate engagement, and improve the listener user experience. Make sure its design and development are a part of your next podcast planning session.
Need a hand creating a podcast website? Let’s talk.
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