Perspective, tips, and insights

A robust healthcare content strategy is paramount for large healthcare organizations wanting to navigate the complexities of the healthcare industry.

If you are a marketing director or CMO of a healthcare organization, you have probably experienced the challenge of managing the shifting landscapes of healthcare marketing this year. With advancing technologies and evolving customer expectations on the horizon, 2024 promises more of the same.

A well-defined healthcare content strategy ensures that healthcare organizations disseminate accurate, timely, and relevant information to patients in the smartest and most effective ways possible.

We know how challenging it can be to create and execute digital healthcare marketing efforts that produce the desired outcome: attracting and retaining patients. So, we’ve written this blog for you. We aim to provide you with actionable insights and a patient engagement strategy that supports and elevates your healthcare content strategy.

Are our social media marketing strategies moving the needle? Are we gaining any new customers from our social channels? These are frequently asked by marketing leaders who need help to see the business value of social media.

While 75% of CMOs say they’re under increased pressure to “do more with less,” social media can be a great marketing channel to focus on. With the right approach, you can squeeze out more value from social and reach a wider audience for minimal investment.

If you do any work associated with websites or marketing in the healthcare industry, you’ve likely heard about the bulletin released in December 2022 by the Office for Civil Rights (OCR) at the U.S. Department of Health and Human Services (HHS), which addressed the use of tracking technologies on websites that require HIPAA compliance.

This new guidance makes it clear that using healthcare marketing tracking technologies (such as Google Analytics or the Meta Pixel) on a healthcare website constitutes a HIPAA violation due to their collection of protected health information (PHI).

This has caused a good deal of chaos for healthcare entities trying to collect data in a HIPAA-compliant way, as some methods previously thought to be acceptable would be in violation under this interpretation. It’s left many marketers and website owners confused and wondering: Is there such a thing as

Are you a marketing executive struggling to navigate your way through the healthcare marketing challenges of the industry?

The highly regulated nature of healthcare and the deeply personal and emotional nature of healthcare decisions add complexity to healthcare marketing. Other industries don’t face the same types of challenges.

We know we’re preaching to the choir, so at least it may help to know that you’re not alone.

This article covers some healthcare marketing ideas and solutions to help you transform your healthcare marketing challenges into opportunities. Let’s get started.

Social media marketing can be a powerful way to connect directly with your audience, amplify your brand awareness, and boost conversions. However, measuring social media success to understand how your efforts are truly moving the needle can be daunting for many marketing teams.