Perspective, tips, and insights

Articles to help you improve your digital marketing

Looking for the best regional healthcare marketing partner? Here’s what you should know

photo of a local hospital that uses regional healthcare marketing to attract new patients

Nearly 89% of patients (pdf) drive an average of 8.6 miles to see their doctors. These regional healthcare marketing numbers tell us two things: Healthcare providers will have the most success marketing their services and treatments to patients who live nearby, but how do you choose a marketing partner who’s clued into your regional healthcare market? In this guide, […]

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History of healthcare marketing: insights that reveal how to gain new patients

illustration showing that—unlike other times during the history of healthcare marketing—modern patients use smartphones and other devices to get info on their care

The history of healthcare marketing goes back a long time but some modern strategies can be traced back to the 1970s, when practices, insurance providers, and pharmaceutical products began vying in earnest for market share in this increasingly competitive sector. Sounds familiar, right? Today, highly-effective healthcare marketing is a critical component of growing, sustainable, and […]

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