Articles to help you improve your digital marketing
Every orthopedic website design project is a little different. In some cases, a practice needs a complex, head-to-toe revamp because they’re rebranding or just a minor refresh to switch to a more flexible CMS and more modern page layouts. Other times, a healthcare provider needs a lot of help in a lot of different areas—especially in cases where they […]
If you answer yes to any of the following questions, it might be time for you to update your healthcare marketing guide: If you answered yes to any of the questions above, you may be missing out on the power of digital marketing using patient resources, like guides. Consider this underperforming asset an opportunity. You are […]
Buzzwords are not unlike eating too many carbs, they vibrate for a moment but offer little substance over time. That truth applies to all communications and marketing, particularly when it comes to healthcare marketing buzzwords. Like other highly-regulated industries looking to reach general consumer populations, healthcare marketing requires clarity and simplicity. Buzzwords can feel hip, current, […]
About 84% of people get health information from the internet, and 37% use health-related apps, according to a 2020 peer-reviewed study. That’s why it’s vital to make your medical practice’s communications mobile-friendly. Developing a healthcare mobile marketing strategy keeps your medical practice within reach of your next patient’s search for care. In 2021, 66% of […]
As marketers and small business owners, we all know our company story is a big deal. Your company’s story will tell your audience and potential clients who you are, what to expect working with you, and the overall vibes of your company’s environment. This is why content marketing for small businesses is so important. One […]
