Perspective, tips, and insights

In 1989’s Batman movie, there’s a scene where the Caped Crusader rescues Vicki Vale using a fancy zipline gun, then Joker snarls and says, “Where does he get those wonderful toys?” That famous scene comes to mind whenever I hear one of our clients ask us about using AI tools for marketing.

Since many AI technologies are open source, new options seem to be released every other day. It’s no wonder that writing helpful and rank-worthy content and creating fresh images in this age of automation feels so perplexing.

Keep reading to discover what I learned and learn about the pros and cons of using AI tools for marketing, such as Grammarly, ChatGPT, Jasper, Headline Studio, MidJourney, DALL-E, TinyPNG, etc.

Direct-to-consumer marketing in healthcare is a way for medical organizations, doctor-owned practices, pharmaceutical companies, wellness programs, and other care providers to advertise services, treatments, and products straight to patients.

This type of healthcare marketing enables healthcare brands to connect with and build trust directly with their patient audiences.

Read on to learn the benefits of direct-to-consumer marketing, see examples of successful medical advertising campaigns, and get tips for creating a healthcare marketing plan that improves the patient experience for people in your target audience.

It’s hard to build a website that stands out these days.

For that reason, website creators need a variety of techniques and tricks at their disposal to help generate and keep user attention.

Though a popular option, website animation isn’t always the best design solution. Learn about animation types, best practices, and whether it’s right for your site.

When it’s time to choose stock for your website, the task can seem daunting. With so many options out there, finding what will work best often takes skill and a lot of effort. But, investing time to hunt down the best images makes your site more engaging and can improve user experience.

Read on to get our experts’ six tips for picking out the best stock images for your website.

Imagine what could you do if you had 230 years of experience working in web marketing? That’s a long time (and likely a low-end estimate of how long the experts at TBH Creative have been producing complex websites, creating award-winning email drip campaigns, launching engaging social media promotions, managing results-driven paid ads, writing copy that converts, and more)! Steal our experts’ latest and greatest tips by checking out this list of our best digital marketing articles from 2022.