Perspective, tips, and insights

If you’re struggling to create an accessible color palette for your website, you’re not alone. A common challenge we run into when designing accessible websites is adapting existing brand colors to the web when there are limited color combinations that meet WCAG color contrast requirements.

In this post, we’re going to walk through the process of taking existing brand colors and choosing contrast-friendly website colors combinations. We’ll look at best practices, helpful tools, and tips for working with a limiting color palette.

As someone working in marketing for a hospital or healthcare organization, you’re busy and your time is valuable.

Between managing campaigns, analyzing data, and collaborating with your providers, learning sometimes can end up on the back burner. But, investing in your own growth is essential for staying ahead of the curve. That’s why we’ve curated this list of the best healthcare marketing books.

By taking the time to read (or stream) these helpful books about healthcare marketing, you can stay on top of best practices, get inspired, gain new perspectives, and become a more valuable asset to your coworkers.

Sometimes I procrastinate on completing important tasks. But, when it comes to email list cleaning, waiting until the last minute or doing it only after a major problem arises is the last thing you want to do.

Think of it like only flossing your teeth the day before you head to your biannual dentist visit. Sure, running some waxed floss between your teeth the night before is better than doing nothing. But, obviously, flossing only a handful of times before you see your dentist isn’t enough to maintain good oral health (and keep your hygienist from commenting about plaque buildup while they clean your choppers).

The same is true with email list cleaning. It’s not a task you should ignore if you want your email marketing campaigns always to perform as well as possible.

If you don’t see the results from your current advertising strategy, it’s time to take a look at your healthcare marketing report. The importance of marketing in the healthcare industry is evident, and the best way to do it is to track and analyze your marketing data.

The truth is, there’s no universal approach to medical marketing. The most successful communications strategies are built on highly-defined targets—that’s the power of market reporting. This article explains why you need a healthcare marketing report and how to create one.

When starting out to build a website, you might find it overwhelming to decide what website functionality to include. There are a lot of decisions to make and factors to weigh in when choosing website features that both support your goals and are a good fit for your content.

That’s where the experts come in! Experienced web professionals know what makes a website successful and can help you choose the right website functionality for your needs.

Read on to learn more about different types of website functionality and how they can benefit your website.