Perspective, tips, and insights

The judges have spoken, and they have good news! The Indianapolis chapter of the American Advertising Federation (AAF) honored Orthoindy with the prestigious Judge’s Choice award for its back and neck pain commercial and internet promos. This video series was part of the award-winning marketing campaign that we helped them develop to promote spine surgery services.

The American Advertising Awards, or ADDYS, recognize and reward the creative spirit of excellence in the art of advertising.

This article takes a closer look at the strategies and tactics that helped OrthoIndy attract new patients and increase conversions. We’ll delve into the creative process behind the commercial that took home the ADDY for “excellence in the art of advertising” and share insights for creating a marketing campaign that gets results in a competitive landscape.

Patients today have more choices in their healthcare experience than in the past. According to a study by the International Journal of Health Policy and Management, patient choice is the future direction of health and public services. As such, every national healthcare marketing campaign requires you to focus on how your practice empowers patients.

Patients judge their providers on factors like quality, responsiveness, and equity. That means your healthcare practice must do more than provide quality care to be the top choice for potential patients. Showing how you can help patients in their quest to build better health is the goal of most healthcare marketing efforts.

But how can you find a healthcare marketing agency that understands your operations, specialties, and staff to authentically promote your practice to potential patients?

One of the great things about using WordPress is that it’s a versatile tool. There’s no one right way to “do WordPress.” However, with so many WordPress page builder plugins available to customize a site, it is also one of its flaws. 

WordPress page builder plugins are a popular option for website builders, but as with any tool, they aren’t always the best option depending on your needs.

For less experienced users, having almost unlimited options can often be overwhelming.

In this article, we’ll look at what precisely a WordPress page builder plugin is, the pros and cons of using one, and what to consider when making that choice.

Today’s healthcare consumers are more informed and connected than ever, making patient engagement through healthcare marketing and communications channels even more critical to thriving, sustainable, patient-centered healthcare practices.

According to one industry analysis, nearly half of U.S. consumers say they are likely to comparison-shop for healthcare providers and treatment options. A separate consumer survey found that more than half report using healthcare marketing resources on the internet to find and select a new doctor.

At the same time, a 2019 study published in the Journal of the American Medical Association found that reliable, responsible healthcare marketing and communication are critical to maintaining patient trust.

With patients taking a more active role in their healthcare experience, practices need strategic healthcare marketing solutions that differentiate them from the competition.

If you’re struggling to create an accessible color palette for your website, you’re not alone. A common challenge we run into when designing accessible websites is adapting existing brand colors to the web when there are limited color combinations that meet WCAG color contrast requirements.

In this post, we’re going to walk through the process of taking existing brand colors and choosing contrast-friendly website colors combinations. We’ll look at best practices, helpful tools, and tips for working with a limiting color palette.