Perspective, tips, and insights

Articles to help you improve your digital marketing

Traditional Marketing vs. Online Marketing Tactics

It is important to understand the difference between traditional marketing methods and new marketing tactics – and understand how they reach today’s customer. So many businesses are stuck in a routine of printed collateral and should be reallocated marketing dollars to online efforts for more success and return on investment. Don’t get me wrong, there […]

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Umbraco CMS: Features and Flaws

Umbraco is a free ASP.NET CMS that also allows you to create your own design and allows editing with an integrated WYSIWYG editor that is a lot like Microsoft Word.  It has over 85,000 active users/installations. I would say the number one thing that I don’t like about Umbraco by just looking at their site […]

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Great Features of ExpressionEngine CMS

Business men discussing reports and performance

ExpressionEngine is built with PHP and it has many great features. I have the most personal experience with ExpressionEngine, so thought I would start here in my evaluation of Content Management Systems. ExpressionEngine allows you to create your own design, so you can create the website that you want. I really like the support system […]

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The power and pitfalls of Content Management Systems (a series)

Content Management Systems (CMS) have been around for a little over a decade. Over the past couple of years, they have become a “must have” for a website. A CMS is a software tool built with scripting language and a database that allows a company to control content, navigation, documents and more on their public […]

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