Articles to help you improve your digital marketing
People connect to people. It’s why simple instructional videos for everything from how to put your hair up in a messy bun to how to change a bicycle tire are so popular. What’s your expertise? Identify the areas where you are a pro and create video tutorials to drive traffic to your website and engage […]
Last Wednesday Google launched its version of Facebook “like” button. Called the +1 button, this new guide to help you self-curate richer, more relevant content based on recommendations from friends, family, and colleagues. The idea is that users will “+1” something as an instant, online endorsement if a link is worth checking out. You may […]
Videos don’t have to feature cute hugging cats or giggling babies in order to go viral. If you know your niche and your brand, you can make a clever video that will be popular with your audience. For inspiration view these examples of recent, popular YouTube videos made by staff at universities for their niche […]
It’s getting close to your launch deadline. Lorem ipsum placeholder text that filled out the wireframes and comps are the only content in your CMS. You don’t have a copywriter, but you have a tentative plan to convert some old brochures’ text to create web content. We’ve all been there. Your new website is up […]
Not every hospital is the same, however, all hospitals and health care providers should have a professional online presence. First and foremost, an effective medical website should be easy to use and full of information. The organization and presentation of this information must be strategic and intuitive so patients and other visitors can find what they […]
