Perspective, tips, and insights

Your website is the first impression that many of your customers will have of your business. And while there are plenty of ways to optimize your site for maximum engagement, one of the most effective is to add a chatbot. But if you’re not a natural wordsmith, the thought of writing smooth responses can be daunting (and time-consuming). So, how can you create chatbot conversation flows with responses that are engaging, informative, and effective?

When you know a lot about your customers but are short on time, the simplest solution might be to use one of the best AI tools for marketing writing—like ChatGPT—to whip up fitting responses. If you’ve never used a virtual writing assistant before, figuring out how to use this type of resource might feel intimidating. But guess what? Automated, smart writing tools are here to help, not hinder.

Patients have endless choices on who to trust with their healthcare. Creative healthcare marketing is necessary to make your hospital or healthcare organization stand out in a competitive market, make your name recognizable, and attract new patients.

If you feel like you’ve exhausted every healthcare marketing option out there, keep reading. In this article, we’ve put together six ideas that you can use to build trust and open the patient floodgates to your hospital or doctor’s office.

Tired of juggling marketing tasks with no CMO to share the burden? Relax. It’s not just you. Many leaders secretly feel the pressure. But it doesn’t have to be that way. Imagine a behind-the-scenes superhero ready to lend a hand without demanding a full-time paycheck. Say hello to fractional CMO services, a game-changing solution for busy teams—like yours—that need a marketing whiz (without the full-time price tag).

Pretty cool, right? Whether you’ve recently lost your full-time marketing leader or aren’t yet in a position to have one, fractional CMO services can bridge the gap and accelerate business growth.

With access to experienced marketing leadership and strategic support, you can scale your marketing efforts to meet revenue targets.

The judges have spoken, and they have good news! The Indianapolis chapter of the American Advertising Federation (AAF) honored Orthoindy with the prestigious Judge’s Choice award for its back and neck pain commercial and internet promos. This video series was part of the award-winning marketing campaign that we helped them develop to promote spine surgery services.

The American Advertising Awards, or ADDYS, recognize and reward the creative spirit of excellence in the art of advertising.

This article takes a closer look at the strategies and tactics that helped OrthoIndy attract new patients and increase conversions. We’ll delve into the creative process behind the commercial that took home the ADDY for “excellence in the art of advertising” and share insights for creating a marketing campaign that gets results in a competitive landscape.

Patients today have more choices in their healthcare experience than in the past. According to a study by the International Journal of Health Policy and Management, patient choice is the future direction of health and public services. As such, every national healthcare marketing campaign requires you to focus on how your practice empowers patients.

Patients judge their providers on factors like quality, responsiveness, and equity. That means your healthcare practice must do more than provide quality care to be the top choice for potential patients. Showing how you can help patients in their quest to build better health is the goal of most healthcare marketing efforts.

But how can you find a healthcare marketing agency that understands your operations, specialties, and staff to authentically promote your practice to potential patients?