
Have you started to work on your 2018 online annual report? Check out these nine great examples of inspiring annual report designs from across a wide range of industries.
BMO
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View BMO’s 2017 online annual report » |
Best-in-class annual report design elements:
- Scannable copy
- Cohesive color scheme
GE
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Best-in-class annual report design elements:
- Strategic use of white space to balance in-depth information
- Infinite scroll with a side navigation to make it easier to find topics of interest
NORC at the University of Chicago
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NORC’s 2017 annual report |
Best-in-class annual report design elements:
- Full-width design to organize and present information
- Repository of thoughtful interactive infographics
Allstate
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View Allstate’s 2017 annual report » |
Best-in-class annual report design elements:
- Customizable displays of data, sorted by geographic region
- Compelling video usage in the hero
- Easy to navigate microsite format to organize copious information
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View P&G’s 2018 annual report » |
Procter & Gamble
P&G, the maker of famous products like Tide, Charmin, Olay, and Pantene, created a microsite to detail their company’s growth. To illustrate important achievements and company goals, they incorporated custom illustrations and icons throughout the annual report.
Best-in-class annual report design elements:
- Page-by-page navigation
- Inspiring use of brand colors
- Custom iconography
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View Target’s 2017 annual report » |
Target
Known for their commitment to design, it’s no surprise that Target carries that tradition to the presentation of their financials, too. Target lets their strong results speak for themselves in the annual report, giving prominence to a collection of clean, easy-to-understand, and effective charts that make their report quick—and fun!—to review.
Best-in-class annual report design elements:
- Effective, condensed presentation of crucial metrics
- Design elements that show-off their brand elements
Flywheel
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View Flywheel’s 2015 annual report » |
Best-in-class annual report design elements:
- The prominent call-to-action (they featured a free temporary tattoos giveaway, but you could set up a downloadable content offer to collect emails from leads)
- Modern typography and colorful graphics
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View Xero’s 2018 annual report » |
Xero
Xero has created an online annual report optimized for mobile users.Designed as a scrolling page, their annual report marries bold typography with powerful photography to create a visual feast that both tells stories and highlights significant milestones and accomplishments.
Best-in-class annual report design elements:
- Mobile-first design format (that also looks great for desktop users!)
- Prioritization of integrating story-driven content
Bill and Melinda Gates Foundation
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View the Gates Foundation’s 2017 annual report » |
Best-in-class annual report design elements:
- Sticky header for easy navigation down the page
- Letter format to engage with your audience in an authentic way
