Facebook marketing is no longer just a recommended marketing tactic, it is necessity. Facebook a growing marketing platform for your business with a lot of power. We have been discussing Facebook custom tabs, from typical photo albums to videos and maps. In this post, I will reveal helpful tips for integrating your email list with Facebook, allowing your visitors to subscribe to email blasts directly from your Facebook page.

Email marketing has been proven and well-known as a strong marketing platform for several years. The idea with Facebook is to integrate the opportunity for more subscribers from your Facebook audience. There might be some overlap of content and members, but that is okay.

Depending on your email marketing vendor, there may be a built-in social media tool or feed.

Kermans Flooring integrates an email subscription option on its Facebook page using a Constant Contact app.

The best email marketing campaigns are going to offer something exclusive to its members, send tailored messages based on user preferences, and publish on a regular schedule. Here are a couple additional noteworthy examples of subscription forms integrated into Facebook pages:

Chili’s Email Subscription page offers an email form that requests some additional information and suggests “exclusive offers.”
Chili’s promotes its Email Subscription “Club” page in the third position of 8 custom tabs.
JCPenney Email subscription page requests basic demographic information and includes option for mobile email.
Hallmark combines its email sign up page with other “join” promotions. The “Sign up now” button links to an external page via their email vendor to collect subscription information.

Still not convinced you should add an email subscription page to your Facebook page (assuming you are engaged with email marketing)? Consider this: A custom subscription sign-up tab on your Facebook page offers a great opportunity to gain subscribers via your social media following. This is an audience that might not subscribe or be aware of your email list otherwise.

As you grow your email list, consider tweaking your sign-up to gather some product or preference information from your subscribers as well. This data will help you to focus your messaging and send them specific content messages that will interest them the most.

When handled strategically, email marketing and Facebook marketing combined can help generate leads and more business for you. TBH Creative can help improve your email ROI and grow your Facebook audience.

TBH Creative is a website strategy company—located in Carmel, Indiana—that serves Indianapolis and the greater central Indiana area, as well as other locations remotely.