|The Children’s Museum: Not only are they featuring a cover photo promoting a “wicked” event, |
the Museum’s avatar graphic embraces the holiday spirit and says “Boo!suem” instead of Museum.
|Claire’s Boutique: The customized Halloween cover photo incorporates holiday-related |
products in a playful way that goes with their other branding efforts.
|Hallmark: Their cover photo meshes a Halloween-inspired photo with their tagline and branding.|
|Indianapolis Zoo: The zoo uses their cover photo space as an extension|
of their marketing to promote an upcoming Halloween event.
|Purdue University: Purdue customized their avatar to give their brand seasonal flare.|
|Etsy: Etsy created a Halloween costume-themed photo gallery as a way of getting |
users interested in browsing their website for products. This page was featured as a
custom tab from their Facebook Timeline.
|Etsy: Etsy also updated their cover photo so that it has a seasonal flare.|
|Starbucks: Starbucks uses its cover photo to hint at the fall and promote|
their seasonal products.
|IU Health: October is Breast Cancer Awareness month, and IU Health shows |
their support for the cause with a customized cover photo.
|Paradise Cafe: Paradise Cafe shows their support for breast cancer research |
with a customized cover photo.
|Tide: Tide shows their support for breast cancer research with a customized cover photo. |
They also went an extra step further and updated their avatar so that the circles in their logo
to glow pink instead of their usual yellow and orange.
|Kay Jewelers: During October, to increase their “fans,” Kay Jewelers is running a promotion. |
For each new fan they receive, they’ll make a donation to St. Jude Children’s Research Hospital.