More and more companies are leveraging custom tabs to engage with their Facebook fans. Incorporating holidays—through seasonally-appropriate themed contests and artwork—is a creative social media marketing strategy for reaching customers on Facebook. Here is an illustrated overview of a few recent noteworthy ways that we’ve seen companies spice up their Facebook pages and engage with fans:


The Children’s Museum: Not only are they featuring a cover photo promoting a “wicked” event,
the Museum’s avatar graphic embraces the holiday spirit and says “Boo!suem” instead of Museum.
Claire’s Boutique: The customized Halloween cover photo incorporates holiday-related
products in a playful way that goes with their other branding efforts.
Hallmark: Their cover photo meshes a Halloween-inspired photo with their tagline and branding.
Indianapolis Zoo: The zoo uses their cover photo space as an extension
of their marketing to promote an upcoming Halloween event.
Purdue University: Purdue customized their avatar to give their brand seasonal flare.
Etsy: Etsy created a Halloween costume-themed photo gallery as a way of getting
users interested in browsing their website for products. This page was featured as a
custom tab from their Facebook Timeline.
Etsy: Etsy also updated their cover photo so that it has a seasonal flare.
Starbucks: Starbucks uses its cover photo to hint at the fall and promote
their seasonal products.
IU Health: October is Breast Cancer Awareness month, and IU Health shows
their support for the cause with a customized cover photo.
Paradise Cafe: Paradise Cafe shows their support for breast cancer research
with a customized cover photo.
Tide: Tide shows their support for breast cancer research with a customized cover photo.
They also went an extra step further and updated their avatar so that the circles in their logo
to glow pink instead of their usual yellow and orange.
Kay Jewelers: During October, to increase their “fans,” Kay Jewelers is running a promotion.
For each new fan they receive, they’ll make a donation to St. Jude Children’s Research Hospital.

Happy Halloween from TBH Creative. Have a safe holiday—and, have some fun!

Call us if you’d like to discuss how to incorporate the holidays into your social media presence. Thanksgiving and Christmas are right around the corner. We offer social media strategy and custom Facebook pages. Let’s get started.