The list of needs for this project exceeded their budget. They knew this and asked us what we could accomplish off their wish list within budget. After reviewing and knowing the cause behind the event, we decided to do the entire list and more as an in-kind donation. It’s a great event, and we were proud to support their efforts at raising awareness and providing breast cancer screenings.
Our first step was to meet with the marketing team at LMH and develop a promotion strategy to make better use of the Internet, social media and print materials. With that direction established, our team got to work creating a brand and image that will give the annual River Bluff Run more community presence and support.
- Redefining the brand: New event logo, tagline, fonts, color scheme and layout styles
- Photography art direction
- Billboard design
- Print collateral
- Newspaper advertisements
- Event Website
- Facebook advertising
What worked best in this project?The photography was a key element of the new marketing campaign. Breast cancer awareness is an important cause—it affects the lives of women—and we wanted to show that women have a better chance of surviving breast cancer with early detection found from mammograms.The new photos show real woman in the community who have survived breast cancer. The photography approach was warmer and compositions were created to showcase the survivors with their support teams.
These new photos became the foundation of the microsite, collateral and advertising. Using the photos, we were able to create a complete marketing campaign for this event and convey a strong brand message in every element.
LMH’s Danhauser comments, “This mini-campaign focuses on raising breast cancer awareness by featuring three breast cancer survivors and their families who live in our community. From the custom pictures to the new logo and everything in between, our community has responded with pride, admiration and support for these survivors and for our hospital’s efforts. I could not be more grateful to consider TBH Creative as a partner for any and all of my marketing needs.”
The event increased awareness of breast cancer in the community and raised money to cover 18 mammograms for uninsured or underinsured women in Cass County.