|CC by 2.0, photo by Gerd Altmann|
Three predictions of content marketing trends that will matter in 2014Content will explode.
The sites that appear highest in search results on sites like Google have a solid combination of appropriate keyword content and current, regularly updated content. That content includes social media posts (Twitter, Facebook, Instagram, Pinterest and more), enewsletters, blogs, case studies, videos, white papers, webinars, infographics, mobile apps, digital magazines and more!
>The strongest websites are those that take advantage of different content mediums to present valuable information to their customers.
Content will be more relevant.
Organizations will soon start to realize (if they haven’t already) that their website is far more than a brochure. A website is an opportunity to engage, connect and influence their audience. Good content will attract the right audience. Relevant content – content that teaches something about today’s trends or helps a person understand how a news event or regulation impacts their work, content that goes beyond what an organization does and talks about related subject matter – that content keeps the right people coming back and telling others about your site.
>The most relevant websites are those that seek to connect with their audience on a regular basis.
Maybe it’s time for a content audit of your site. TBH Creative can review your site and make recommendations for improvement. We can also help edit existing content or write new content. Learn more about our web content creation services.
Content marketing plans will become more common.
With content taking on more importance in websites, it will become even more important to develop a well-structured plan for that content. And with today’s shifting world, it is likely worth revisiting this plan every quarter. A good content marketing plan should encompass a variety of content while also relating that content back to the service that an organization provides. The content marketing plan makes sure the increasing volume of content is relevant – it ties it all together.
>The most successful websites are those that plan to take advantage of content marketing trends.
For more on this topic, we recommend reviewing the 2014 Content Marketing Institute’s marketing research report on B2B Content Marketing.