Social Media Posts

In our previous post, we took a look at the importance of understanding how your target audience views videos and the types of videos that are generally created. In part 2 we will focus on what you need to consider about fitting your video into your marketing mix. Understand your marketing mix If you are […]

Many businesses want to gain more followers on Facebook or Twitter. When you dig a little deeper, you might find this goal isn’t as straightforward as it seems. To see return on social media efforts, it is more important to have the right followers than it is to have a ton who don’t fit your business […]

Social media isn’t just for kids anymore. Businesses have been regularly increasing their digital marketing budgets each year, including social media strategy and management. Why? Because the average user logs in on social media for over an hour and a half a day – an average of 12 hours / week according to GlobalWebIndex. People […]

What can LinkedIn do for your business? Known as the professional networking site, B2B and B2C businesses alike can benefit from engaging and investing in this platform. Businesses use LinkedIn as a brand tool, to generate leads, to find new talent, and to establish themselves as experts in their industry. Is your business on LinkedIn? […]

Social media used to be hyped as the ultimate in free marketing. We’re here to tell you that social isn’t free – at least not smart, strategic use of social media. Just what does social media marketing cost? That can range from hundreds of dollars per month to thousands. We can’t tell you how much […]