Social Media Posts

The do’s of managing healthcare social media accounts

social media notifications on device

Social media is changing the doctor-patient relationship and how people think about their health and how they get care. In fact, 41% of people said what they see on social media plays some part in their choice of doctor, hospital, and medical facility, according to Demi & Cooper Advertising and DC Interactive Group. Having a […]

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5 social media mistakes to avoid

woman using phone to look at social media

On average, Americans are on social media for 144 minutes each day. Because we are all spending so much of our free time connecting via social media, it’s a great channel for businesses to use to meet their existing (and potential) customers where they already are. If you’re starting to think about launching a new […]

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Social media posting: too much or not enough?

woman looking at phone

Getting a new follower on social media is a win. To keep your audience engaged, sharing the right content at the right time matters. Without a social media strategy for posting, it takes a lot of luck to get your timing just right. Users on each platform have different tolerances and expectations. Keep reading for […]

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How to start (and grow) a Facebook group for a target audience segment

Facebook group example

Strategic digital marketing includes data collection, strategy, and segmented messaging based on your audiences. For some businesses and organizations, such as a community hospital, church, or B2C business, starting a Facebook group can complement other marketing efforts. By including strategies to reach specific audiences, smart marketing within a Facebook group can build community and pinpoint […]

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