On average, Americans are on social media for 144 minutes each day. Because we are all spending so much of our free time connecting via social media, it’s a great channel for businesses to use to meet their existing (and potential) customers where they already are. If you’re starting to think about launching a new […]
Social Media Posts
Getting a new follower on social media is a win. To keep your audience engaged, sharing the right content at the right time matters. Without a social media strategy for posting, it takes a lot of luck to get your timing just right. Users on each platform have different tolerances and expectations. Keep reading for […]
Strategic digital marketing includes data collection, strategy, and segmented messaging based on your audiences. For some businesses and organizations, such as a community hospital, church, or B2C business, starting a Facebook group can complement other marketing efforts. By including strategies to reach specific audiences, smart marketing within a Facebook group can build community and pinpoint […]
A recent study by Microsoft revealed the average human attention span lasts around eight seconds. In the time it takes most people to blink three times, they’ve moved from one piece of digital content to the next. This is especially true with customers online. Since around 81% of users skim-read online content, visual images are […]
Over 675 million people use LinkedIn at least once a month to look for jobs, connect with business partners, friends, clients, and check-in on people’s professional lives. It’s not uncommon to see other users posting about promotions and job anniversaries, asking for career advice, promoting the company they work for, endorsing their peer’s skills, and […]
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