Increase social media engagement: Are you doing what works?

Most businesses know that social media can be a powerful business tool but aren’t sure there is value in developing a strategy to increase social media engagement. An engaged social media following can contribute to various business goals, whether you’re in e-commerce, selling services to consumers, or offering consulting services to other businesses. Suppose you […]

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Creating your perfect LinkedIn company profile

Most of us have checked out a potential business colleague or their company on LinkedIn before starting a project together, deciding to use their product or service, or even applying for a job with them. If all of your other interactions have been positive (website looks good, online reviews are positive, email interactions have been […]

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The do’s of managing healthcare social media accounts

Social media is changing the doctor-patient relationship and how people think about their health and how they get care. In fact, 41% of people said what they see on social media plays some part in their choice of doctor, hospital, and medical facility, according to Demi & Cooper Advertising and DC Interactive Group. Having a […]

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