Social Media Posts

Facebook Tabs Example 1: Welcome message

Throughout this month, we’re focusing on how businesses and organizations can use custom tabs to strengthen their Facebook pages. Last week we introduced why businesses and organizations should consider using custom Facebook tabs. Now, we’re focusing on specific examples of effective custom tabs. First up? “Welcome Message or “Like” page” tabs. A welcome message is […]

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Facebook Tabs: Simple answer to why and how it works

Several clients have asked why they should customize their Facebook business pages. The simple answer is that they can drive web traffic to your website, reinforce your other online marketing efforts, and increase sales and engagement. Visitors will do a lot of clicking around on your Facebook business page; in fact, this social presence can […]

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A Spooky Case Study: Target’s Facebook Marketing

Earlier this week we posted an overview of some of the many ways that companies and organizations are using holiday- and seasonal-themes to engage their fans on Facebook. Today, we’re profiling Target’s strategic Facebook efforts in-depth. The social media team at Target does a creative job leveraging holidays and contests as part of their web […]

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Facebook Fun for Holidays

More and more companies are leveraging custom tabs to engage with their Facebook fans. Incorporating holidays—through seasonally-appropriate themed contests and artwork—is a creative social media marketing strategy for reaching customers on Facebook. Here is an illustrated overview of a few recent noteworthy ways that we’ve seen companies spice up their Facebook pages and engage with […]

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Strategically Social LinkedIn: Sending a message to your connections

LinkedIn can be a powerful social marketing tool when used strategically. Unlike other popular social media websites, LinkedIn is geared toward professionals and creating networking opportunities, such as business connections, jobs searches and recruitment, and networking. Did you know that… Both companies and individuals are allowed to create and maintain LinkedIn profiles. We’ll talk more […]

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