How are people getting to your website? The answer to this question could help you improve your marketing strategy and increase your visibility on the web. Analyzing where your current website visitors are coming from will help you gain insight into where to focus your efforts for increasing website traffic. By using a service like […]
Online marketing (or internet marketing) is promoting your business through various mediums on the web. But what does that really mean? There are many different ways to engage in online marketing, and with rapid advances in web technology, new opportunities become available all the time. This can make it difficult to choose the best way […]
Writing for a website is different than writing for a hard copy marketing piece in many ways. A few of the things you have to consider are different types of calls to action, cross-linking, and keywords. And as any copywriter knows – there are three letters that loom large over any web copy: SEO. Search […]
A successful Search Engine Optimization (SEO) strategy certainly targets keywords or phrases but also stretches out to encompass longer phrases. As Google continues to enhance its search mechanisms to better respond to “real questions,” the long-tail keyword is experiencing a resurgence in effectiveness. Target the right audience with more specific terms. Long-tail keywords have lower […]
Our website content writing advice: Define your website audience. When writing content for your website, it can be easy to get bogged down in search engine optimization (SEO), keyword phrases, long tail content, calls to action, internal linking, headers… yes, all of those things are important. And yes, there’s a lot to think about when […]
