Search Engine Optimization Posts

Your company has decided to start a blog and you’ve been charged with responsibility for its content. You’ve talked with your website developer and set up the platform tools you’ll need. The technology is all in place – what happens next? You might think writing but the answer should be planning. Whether you have a […]

If you want to be successful, it’s important to stay up-to-date on what’s working and what’s not in the digital marketing world. Recently, I had the opportunity to be a guest co-host on SpinRadio with Michael Reynolds of SpinWeb. SpinRadio is a weekly program focused on inbound marketing and sales strategy. If there’s one thing […]

Last week on April 21st, Google released a new algorithm that is designed to reward mobile-friendly web pages – called “Mobilegeddon”. Google has decided that they want to give better usability to mobile device users when they make a Google search. Google doesn’t usually announce ahead of time about an algorithm change but this time […]

In this final installment in the Types of Website Traffic series, we’ll be looking at a third type of website traffic: referral traffic. Referral traffic comes in many forms and can help drive a wider variety of visitors to your website. This article will explain the importance of referral traffic and provide tips on how […]

In this second part of the Types of Website Traffic series, we are going to take an in-depth look at search traffic. Search traffic consists of two main categories: paid and organic. This article will explain the importance of search traffic, as well as ways you can increase the amount of visitors getting to your […]