Now, more than ever, the digital world waits for no one. In 2016, mobile internet use first surpassed desktop, and this global trend in web usage will only continue to increase. Just look at Africa: the continent isn’t just mobile-first; it’s “mobile-only.” At the beginning of 2018, Google rolled out mobile-first search engine indexing, marking […]
Search Engine Optimization Posts
At its most basic, a website content audit attempts to define what’s working—and what isn’t—with your online footprint. While some website content audit processes focus heavily on heat maps and click rates, a strategic content audit goes beyond superficial observations to give you concrete and actionable steps for improving your website and other online platforms. […]
A well-designed website has more than just good looks. But, most users never see most of what makes websites successful and user-friendly. We keep the code, style sheets, and servers behind the scenes, and that’s how it should be. One exception? Metadata. What is metadata? While not a visual element on a page, its metadata—page […]
Have you ever said, “Ok, Google,” “Hey, Siri,” or “Hey, Alexa?” to a device? If you have, then chances are high that you’ve used voice search. Voice searches on phones and smart speakers are increasing, and some studies estimate 50% of searches will be done via voice search in less than two years. Optimizing your […]
After all the time and effort that goes into creating a website, finally launching it is an exciting moment! However, it’s important to remember that the work doesn’t stop there. You need an effective strategy in place in order to attract visitors to your website and increase engagement once your website is live. The following […]
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