Relationship marketing in healthcare is fundamental to building patient trust. By the time a new patient checks in, they’ve read Google reviews about your practice and watched a playlist of YouTube videos about their condition. What patients come to experience for themselves is your brand’s promise in action. Patient-centric digital marketing uses technology to bridge […]
Healthcare experiential marketing is an exciting option for healthcare marketers struggling to find new ways to engage with and bring value to their audiences. The wildly changing healthcare industry presents unique challenges to its marketers: Most consumers don’t want to think about healthcare until they need it. No one wants surgery. No one chooses to […]
Healthcare marketing and branding are very important in a post-pandemic world. Healthcare providers are competing not only with competitors but also with the patient’s last best experience. There’s a greater emphasis on building relationships founded on trust and accountability. If your healthcare organization promises to deliver a certain patient experience, you must be able to […]
If you answer yes to any of the following questions, it might be time for you to update your healthcare marketing guide: If you answered yes to any of the questions above, you may be missing out on the power of digital marketing using patient resources, like guides. Consider this underperforming asset an opportunity. You are […]
Buzzwords are not unlike eating too many carbs, they vibrate for a moment but offer little substance over time. That truth applies to all communications and marketing, particularly when it comes to healthcare marketing buzzwords. Like other highly-regulated industries looking to reach general consumer populations, healthcare marketing requires clarity and simplicity. Buzzwords can feel hip, current, […]
