Healthcare experiential marketing is an exciting option for healthcare marketers struggling to find new ways to engage with and bring value to their audiences. The wildly changing healthcare industry presents unique challenges to its marketers: Most consumers don’t want to think about healthcare until they need it. No one wants surgery. No one chooses to […]
Healthcare marketing and branding are very important in a post-pandemic world. Healthcare providers are competing not only with competitors but also with the patient’s last best experience. There’s a greater emphasis on building relationships founded on trust and accountability. If your healthcare organization promises to deliver a certain patient experience, you must be able to […]
If you answer yes to any of the following questions, it might be time for you to update your healthcare marketing guide: If you answered yes to any of the questions above, you may be missing out on the power of digital marketing using patient resources, like guides. Consider this underperforming asset an opportunity. You are […]
Buzzwords are not unlike eating too many carbs, they vibrate for a moment but offer little substance over time. That truth applies to all communications and marketing, particularly when it comes to healthcare marketing buzzwords. Like other highly-regulated industries looking to reach general consumer populations, healthcare marketing requires clarity and simplicity. Buzzwords can feel hip, current, […]
About 84% of people get health information from the internet, and 37% use health-related apps, according to a 2020 peer-reviewed study. That’s why it’s vital to make your medical practice’s communications mobile-friendly. Developing a healthcare mobile marketing strategy keeps your medical practice within reach of your next patient’s search for care. In 2021, 66% of […]
