All you need to know to create a healthcare marketing guide

closeup of a doctor with a stethoscope around their neck

If you answer yes to any of the following questions, it might be time for you to update your healthcare marketing guide: Are your marketing efforts related to this piece of healthcare marketing collateral failing to deliver the results you expect? Do patients complain about or ignore your guide? Is your social media engagement related […]

Read more

11 healthcare marketing buzzwords to stop using (and what to say instead)

photo of a healthcare marketing specialist removing buzzwords from a campaign

Buzzwords are not unlike eating too many carbs, they vibrate for a moment but offer little substance over time. That truth applies to all communications and marketing, particularly when it comes to healthcare marketing buzzwords. Like other highly-regulated industries looking to reach general consumer populations, healthcare marketing requires clarity and simplicity. Buzzwords can feel hip, […]

Read more

Healthcare mobile marketing: How to make your medical practice mobile-friendly

photo of a patient talking to her healthcare provider using her mobile phone

About 84% of people get health information from the internet, and 37% use health-related apps, according to a 2020 peer-reviewed study. That’s why it’s vital to make your medical practice’s communications mobile-friendly. Developing a healthcare mobile marketing strategy keeps your medical practice within reach of your next patient’s search for care. In 2021, 66% of […]

Read more

How to choose the right healthcare marketing words

illustration of a word bubble with the plus sign in it to represent healthcare marketing words

Nearly 25% of Americans have limited or low health literacy. Medical marketers must choose healthcare marketing words that distill complex information to an audience that doesn’t always understand the terms. Success can lead to better health outcomes, but it requires communications expertise in both marketing and healthcare. Working with an agency adept at healthcare marketing […]

Read more