Healthcare Marketing Posts

Attract and retain patients with a robust healthcare content strategy

healthcare content strategy

A robust healthcare content strategy is paramount for large healthcare organizations wanting to navigate the complexities of the healthcare industry.

If you are a marketing director or CMO of a healthcare organization, you have probably experienced the challenge of managing the shifting landscapes of healthcare marketing this year. With advancing technologies and evolving customer expectations on the horizon, 2024 promises more of the same.

A well-defined healthcare content strategy ensures that healthcare organizations disseminate accurate, timely, and relevant information to patients in the smartest and most effective ways possible.

We know how challenging it can be to create and execute digital healthcare marketing efforts that produce the desired outcome: attracting and retaining patients. So, we’ve written this blog for you. We aim to provide you with actionable insights and a patient engagement strategy that supports and elevates your healthcare content strategy.

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The current state of HIPAA-compliant website analytics in healthcare marketing

hipaa-compliant website analytics

If you do any work associated with websites or marketing in the healthcare industry, you’ve likely heard about the bulletin released in December 2022 by the Office for Civil Rights (OCR) at the U.S. Department of Health and Human Services (HHS), which addressed the use of tracking technologies on websites that require HIPAA compliance.

This new guidance makes it clear that using healthcare marketing tracking technologies (such as Google Analytics or the Meta Pixel) on a healthcare website constitutes a HIPAA violation due to their collection of protected health information (PHI).

This has caused a good deal of chaos for healthcare entities trying to collect data in a HIPAA-compliant way, as some methods previously thought to be acceptable would be in violation under this interpretation. It’s left many marketers and website owners confused and wondering: Is there such a thing as

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Healthcare marketing challenges: how to turn issues into opportunities

Are you a marketing executive struggling to navigate your way through the healthcare marketing challenges of the industry?

The highly regulated nature of healthcare and the deeply personal and emotional nature of healthcare decisions add complexity to healthcare marketing. Other industries don’t face the same types of challenges.

We know we’re preaching to the choir, so at least it may help to know that you’re not alone.

This article covers some healthcare marketing ideas and solutions to help you transform your healthcare marketing challenges into opportunities. Let’s get started.

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Don’t let these 5 mistakes sabotage your healthcare lead generation

healthcare lead generation

Healthcare marketers are charged with many responsibilities, but one of the most crucial is healthcare lead generation. Why?

Healthcare lead generation allows healthcare organizations to identify and connect with individuals who have expressed interest in their services. It enhances patient engagement and retention and helps them optimize their healthcare marketing strategies.

Healthcare lead generation begins with a strong healthcare sales and marketing program that involves a combination of both inbound and outbound marketing strategies.

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How to find the best healthcare internet marketing firms

doctor talks with a patient

Competition is fierce in the healthcare marketing space, and that presents a real challenge for many hospitals and healthcare organizations. The good news is that there are many healthcare internet marketing firms out there that can help you get ahead of the competition.

But, before you engage with a new partner, it’s important to consider your goals and needs and how those align with the services offered by the best agencies with experience working with clients in the medical field. After all, there’s more pressure than ever before to develop new and creative ways to stand out, especially online.

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