Around 91% of patients will switch medical providers if they’re unhappy with their experience. Prioritizing patient satisfaction is your best shot at bringing your healthcare business success. Omnichannel marketing in healthcare nurtures patient satisfaction by creating a frictionless, integrated digital experience. If you’re curious about omnichannel and why it should be your number one strategy […]
Relationship marketing in healthcare is fundamental to building patient trust. By the time a new patient checks in, they’ve read Google reviews about your practice and watched a playlist of YouTube videos about their condition. What patients come to experience for themselves is your brand’s promise in action. Patient-centric digital marketing uses technology to bridge […]
Healthcare experiential marketing is an exciting option for healthcare marketers struggling to find new ways to engage with and bring value to their audiences. The wildly changing healthcare industry presents unique challenges to its marketers: Most consumers don’t want to think about healthcare until they need it. No one wants surgery. No one chooses to […]
Healthcare marketing and branding are very important in a post-pandemic world. Healthcare providers are competing not only with competitors but also with the patient’s last best experience. There’s a greater emphasis on building relationships founded on trust and accountability. If your healthcare organization promises to deliver a certain patient experience, you must be able to […]
If you answer yes to any of the following questions, it might be time for you to update your healthcare marketing guide: Are your marketing efforts related to this piece of healthcare marketing collateral failing to deliver the results you expect? Do patients complain about or ignore your guide? Is your social media engagement related […]